Federico Garcia Baena

Federico Garcia Baena

PhD candidate in management sciences

 

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Portrait EC Federico Garcia Baena

CURRENT SITUATION

Faculty member

UNIVERSITY TITLES AND DIPLOMAS

RESEARCH THEMES

Consumer cultures, self-tracking, internet of things, recognition, self, identity, ethnography, marketing, sociology.

RESEARCH GROUP

Group 4: Consumer and Market Perspectives

COURSES

  • Graphics for web design
  • Consumer culture
  • Cross Channel UX
  • Digital Communication
  • Integrated marketing communications

BIOGRAPHY

Trilingual marketing professional who has been working for over 10 years in the field, in marketing agencies, companies and as a consultant. He is currently preparing a PhD on self-monitoring practices and consumer cultures.

PUBLICATIONS AND WORKS

Participation in conferences

2019

GARCIA BAENA F., (2019), « Self-tracking in Sports: an emic perspective », Consumer Culture Theory Conference, Montreal, Canada – July.
GARCIA BAENA F., (2019), « Being one with myself(tracking). Recognition and mutuality in the context of sports», Interpretative Consumer Research Workshop, Lyon, France – May.

2018

GARCIA BAENA F., (2018), « “Je me mesure donc je suis”. Le self-tracking et la reconnaissance de l’individu capable. Soi et mesure de soi dans le context sportif », Journées Thématiques, Les sciences sociales et les enjeux de la reconnaissance, Limoges, France – December.
GARCIA BAENA F., (2018), « “Je me mesure donc je suis”. Le soi et la mesure de soi : utilisation d’objets connectés et pratiques de médiations identitaires dans le contexte pugilistique », Journée Normandes de Recherches sur la Consommation, Rouen, France – November.