1
semester minimum abroad
4
masterclasses of your choice
12
months of professional experience
Master / Marketing & Digital Business
Full-time study
ESDES Lyon Business School
Brand manager program / marketing manager program / customer relationship program
Faculty of Economic Sciences and Management
Manage the tools and skills of marketing and digital communication for companies evolving in an international context, in B2C and in B2B.
Master / Marketing & Digital Business
Study in France
Studying at Master’s level allows you to choose your specialization path, to become an expert in your chosen field. The MasterClasses chosen each semester offer advanced teaching to strengthen this expertise and clarify your professional project.
The Digital and Marketing Business specialization is full-time and 100% in English.
OBJECTIVES
- Provide students with a critical mindset on marketing activities
- Gain solid experience in marketing strategy (theory) and its implementation (practice) in a digital environment.
- Master digital marketing and communication tools and skills
- Understand the digital transformation of business data and evolving market places
HIGHLIGHTS
- A program structured around the main activities of a typical marketing agency, a consulting company or a marketing department.
- Experience the reality of the business world throughout the two years with projects carried out for companies, in the context of different courses, and two 6-month internships
- Real life projects with local and international companies
- Project management skills involving skills and theory from multiple courses
DIGITAL MARKETING INSTITUTE CERTIFICATION
Students having completed the Marketing and Digital Business specialization are “Certified Digital Marketing Associates”. They have access to a set of online courses, templates, databases, news … in short, content relevant to their career. They are also recognized as true digital marketing professionals and thus accelerate their professional integration.
CAREER OPPORTUNITIES
- Project manager
- Brand manager
- Customer Relationship manager
- Search Engine Marketing manager
- Marketing manager
Degree: Master in Management
Duration: 2 years
Professional experience during the program: Consultancy project and 6-month internship
Good to know: 100% of Students are Certified by the Digital marketing institute.
EFMD accredited
The Grande Ecole Program has been EFMD accredited since March 2020.
Replay – “Meet the digital pioneers webinar” – May 2021 – ESDES
PROGRAM OBJECTIVES
- To master and apply the knowledge and skills required for functioning effectively in a specialized field of business.
- To adopt ethical, social and responsible behavior by engaging in activities that impact society
- To manage operations in companies or organizations within an international context
- To contribute to the collective performance of the group by being an effective team member.
- To work efficiently with people from different cultures and operate successfully in various environments.
- To develop professional hindsight to solve problems and make subsequent decisions.
- To acquire communication skills in order to engage with a wide range of audiences in at least two different languages.
- To contribute the digital transformation of organizations through their development of a digital mindset and expertise.
HIGHLIGHTS
- Ideal for students who want to study business in France and wish to follow a program taught in English.
- A balanced mix of academic and professional learning
- Acquire a solid and lasting foundation for an evolutionary career
- 2 years to become an expert in one of our 5 specializations
- Develop your managerial skills and reveal your leadership potential
- Benefit from an individualized path: MasterClasses, professionalization, internationalization
- It is possible to obtain a double Master’s Degree during the final year at one of our partner universities
Specialization Courses – Semester 7&8
| Module title | Teaching hours
(exams included) |
ECTS |
Semester |
| Digital Marketing Strategy | 24 | 3 | 7 |
| Desktop Publishing (Beginner) | 24 | 3 | 7 |
| Data Analytics | 24 | 3 | 7 |
| Excel Reporting and Analysis | 24 | 3 | 7 |
| Digital Event Management | 24 | 3 | 7 |
| Digital Project Management | 24 | 3 | 7 |
| Financing Digital Ventures | 24 | 3 | 8 |
| Search Engine Marketing (SEM) | 24 | 3 | 8 |
| Video Communication | 24 | 3 | 8 |
| Desktop Publishing Advanced | 24 | 3 | 8 |
| Marketing Automation Plaforms | 24 | 3 | 8 |
| Common Modules | |||
| Data Management | 24 | 3 | 7 |
| Responsible Management | 24 | 3 | 7 |
| Managing Cultural Diversity | 24 | 3 | 8 |
| Strategy: choices and implementation | 24 | 3 | 8 |
| Choice of 4 Masterclasses
* To be chosen within a list of available Masterclasses |
72 | 8 |
7 & 8 |
| Foreign language (French for non-French speakers, English, German, Spanish or Italian) | 24 | 2 | 7 & 8 |
| Career Project (PEP’S) | 15 | 2 | 7 & 8 |
| Program events | 24 | 7 & 8 | |
| Internship Master 1 | 3 | 8 | |
| TOTAL TEACHING | 495 | 60 | |
Specialization Courses– Semester 9&10
| Module title | Teaching hours
(exams included) |
ECTS |
Semester |
| UX Design | 24 | 3 | 9 |
| Data Driven Marketing | 24 | 3 | 9 |
| Web Design Programming | 24 | 3 | 9 |
| Markstrat Online (Business Game) | 24 | 3 | 9 |
| Blockchain & Cryptocurrencies | 24 | 3 | 9 |
| Programmatic Advertising | 24 | 3 | 9 |
| Common modules | |||
| Research Methodology | 24 | 3 | 9 |
| Choice of 2 Masterclasses
* To be chosen within a list of available Masterclasses |
36 | 4 | 9 |
| Business Strategy Game | 24 | 3 | 9 |
| Career Project (PEP’S) | 8 | 1 | 9 |
| Foreign language (French for non-French speakers, English, German, Spanish or Italian) | 12 | 1 | 9 |
| Program events | 12 | 9 | |
| Professional thesis and Grand Oral | 20 | 10 | |
| Internship Master 2 | 10 | 10 | |
| TOTAL TEACHING | 260 | 60 | |
See admission procedure of Master in Management by clicking here.
Do you have a question about ESDES? Contact us!
The international recruitment team will answer you as soon as possible
Benefits of training
100% taught in english
100% DMI certification (Digital Marketing Institute)
Real life projects with local and international companies
Head of program
Franck Giroudon
Head of Marketing & Digital Business program
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