semester minimum abroad


masterclasses of your choice


months of professional experience

Master / Marketing & Digital Business

Full-time study

ESDES Lyon Business School
Brand manager program / marketing manager program / customer relationship program

Faculty of Economic Sciences and Management

Manage the tools and skills of marketing and digital communication for companies evolving in an international context, in B2C and in B2B.


French version


Master / Marketing & Digital Business
Study in France

Studying at Master’s level allows you to choose your specialization path, to become an expert in your chosen field. The MasterClasses chosen each semester offer advanced teaching to strengthen this expertise and clarify your professional project.

The Digital and Marketing Business specialization is full-time and 100% in English.


  • Provide students with a critical mindset on marketing activities
  • Gain solid experience in marketing strategy (theory) and its implementation (practice) in a digital environment.
  • Master digital marketing and communication tools and skills
  • Understand the digital transformation of business data and evolving market places



  • A program structured around the main activities of a typical marketing agency, a consulting company or a marketing department. 
  • Experience the reality of the business world throughout the two years with projects carried out for companies, in the context of different courses, and two 6-month internships
  • Real life projects with local and international companies
  • Project management skills involving skills and theory from multiple courses



logo certified digital marketing professional

Students having completed the Marketing and Digital Business specialization are “Certified Digital Marketing Associates”. They have access to a set of online courses, templates, databases, news … in short, content relevant to their career. They are also recognized as true digital marketing professionals and thus accelerate their professional integration.



  • Project manager
  • Brand manager
  • Customer Relationship manager
  • Search Engine Marketing manager
  • Marketing manager


Degree: Master in Management

Duration: 2 years

Professional experience during the program: Consultancy project and 6-month internship

Good to know:  100% of Students are Certified by the Digital marketing institute. 


EFMD accredited

The Grande Ecole Program has been EFMD accredited since March 2020.

logo emfd accredited


Replay – “Meet the digital pioneers webinar” – May 2021 – ESDES


  • To master and apply the knowledge and skills required for functioning effectively in a specialized field of business.
  • To adopt ethical, social and responsible behavior by engaging in activities that impact society
  • To manage operations  in companies or organizations within an international context
  • To contribute to the collective performance of the group by being  an effective team member.
  • To work efficiently with people from different cultures and operate successfully in various environments.
  • To develop professional hindsight to solve problems and make subsequent decisions.
  • To acquire communication skills in order to engage with a wide range of audiences in at least two different languages.
  • To contribute the digital transformation of organizations through their development of a digital mindset and expertise.



  • Ideal for students who want to study business in France and wish to follow a program taught in English.
  • A balanced mix of academic and professional learning
  • Acquire a solid and lasting foundation for an evolutionary career
  • 2 years to become an expert in one of our 5 specializations
  • Develop your managerial skills and reveal your leadership potential
  • Benefit from an individualized path: MasterClasses, professionalization, internationalization
  • It is possible to obtain a double Master’s Degree during the final year at one of our partner universities

Specialization Courses – Semester 7&8

Module title Teaching hours

(exams included)



Digital Marketing Strategy 24 3 7
Desktop Publishing (Beginner) 24 3 7
Data Analytics 24 3 7
Excel Reporting and Analysis 24 3 7
Digital Event Management 24 3 7
Digital Project Management 24 3 7
Financing Digital Ventures 24 3 8
Search Engine Marketing (SEM) 24 3 8
Video Communication 24 3 8
Desktop Publishing Advanced 24 3 8
Marketing Automation Plaforms 24 3 8
Common Modules
Data Management 24 3 7
Responsible Management 24 3 7
Managing Cultural Diversity 24 3 8
Strategy: choices and implementation 24 3 8
Choice of 4 Masterclasses

* To be chosen within a list of available Masterclasses

72 8  

7 & 8

Foreign language (French for non-French speakers, English, German, Spanish or Italian) 24 2 7 & 8
Career Project (PEP’S) 15 2 7 & 8
Program events 24   7 & 8
Internship Master 1 3 8


Specialization Courses– Semester 9&10

Module title Teaching hours

(exams included)



UX Design 24 3 9
Data Driven Marketing 24 3 9
Web Design Programming 24 3 9
Markstrat Online (Business Game) 24 3 9
Blockchain & Cryptocurrencies 24 3 9
Programmatic Advertising 24 3 9
Common modules 
Research Methodology 24 3 9
Choice of 2 Masterclasses

* To be chosen within a list of available Masterclasses

36 4 9
Business Strategy Game 24 3 9
Career Project (PEP’S) 8 1 9
Foreign language (French for non-French speakers, English, German, Spanish or Italian) 12 1 9
Program events 12 9
Professional thesis and Grand Oral 20 10
Internship Master 2 10 10

Download the detailed course list

See admission procedure of Master in Management by clicking here.


Do you have a question about ESDES? Contact us!

The international recruitment team will answer you as soon as possible


Benefits of training

100% taught in english

100% DMI certification (Digital Marketing Institute)

Real life projects with local and international companies

Head of program

Franck Giroudon

Head of Marketing & Digital Business program

portrait GIROUDON Franck

Franck Giroudon

Head of Marketing & Digital Business program

A graduate of EM Grenoble, Franck Giroudon is head of Marketing and Digital Business specialization 100% in English. He has over 20 years of professional experience in marketing and business development in the field of new technologies. During his career, he has held managerial and general management positions in international groups and startups.

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