1

semester minimum abroad

4

masterclasses of your choice

12

months of professional experience

Master / Marketing & Digital Business

Full-time study

ESDES Lyon Business School
Brand manager program / marketing manager program / customer relationship program

Faculty of Economic Sciences and Management

Manage the tools and skills of marketing and digital communication for companies evolving in an international context, in B2C and in B2B.

 

French version

 

Master / Marketing & Digital Business
Study in France

Studying at Master’s level allows you to choose your specialization path, to become an expert in your chosen field. The MasterClasses chosen each semester offer advanced teaching to strengthen this expertise and clarify your professional project.

The Digital and Marketing Business specialization is full-time and 100% in English.


OBJECTIVES

  • Provide students with a critical mindset on marketing activities
  • Gain solid experience in marketing strategy (theory) and its implementation (practice) in a digital environment.
  • Master digital marketing and communication tools and skills
  • Understand the digital transformation of business data and evolving market places

 

HIGHLIGHTS

  • A program structured around the main activities of a typical marketing agency, a consulting company or a marketing department. 
  • Experience the reality of the business world throughout the two years with projects carried out for companies, in the context of different courses, and two 6-month internships
  • Real life projects with local and international companies
  • Project management skills involving skills and theory from multiple courses

 

DIGITAL MARKETING INSTITUTE CERTIFICATION

Students having completed the Marketing and Digital Business specialization are “Certified Digital Marketing Associates”. They have access to a set of online courses, templates, databases, news … in short, content relevant to their career. They are also recognized as true digital marketing professionals and thus accelerate their professional integration.

 

CAREER OPPORTUNITIES

  • Project manager
  • Brand manager
  • Customer Relationship manager
  • Search Engine Marketing manager
  • Marketing manager

 

Degree: Master in Management

Duration: 2 years

Professional experience during the program: Consultancy project and 6-month internship

Good to know:  100% ofsStudents are Certified by the Digital marketing institute. 

 

EFMD accredited

The Grande Ecole Program has been EFMD accredited since March 2020.

 

Replay – “Meet the digital pioneers webinar” – May 2021 – ESDES

PROGRAM OBJECTIVES

  • To master and apply the knowledge and skills required for functioning effectively in a specialized field of business.
  • To adopt ethical, social and responsible behavior by engaging in activities that impact society
  • To manage operations  in companies or organizations within an international context
  • To contribute to the collective performance of the group by being  an effective team member.
  • To work efficiently with people from different cultures and operate successfully in various environments.
  • To develop professional hindsight to solve problems and make subsequent decisions.
  • To acquire communication skills in order to engage with a wide range of audiences in at least two different languages.
  • To contribute the digital transformation of organizations through their development of a digital mindset and expertise.

 

HIGHLIGHTS

  • Ideal for students who want to study business in France and wish to follow a program taught in English.
  • A balanced mix of academic and professional learning
  • Acquire a solid and lasting foundation for an evolutionary career
  • 2 years to become an expert in one of our 5 specializations
  • Develop your managerial skills and reveal your leadership potential
  • Benefit from an individualized path: MasterClasses, professionalization, internationalization
  • It is possible to obtain a double Master’s Degree during the final year at one of our partner universities

Specialization Courses – Semester 1

Course Title Hours ECTS
Inbound marketing 24 3
Brand Management 24 3
Product Marketing 24 3
Google analytics & tag manager 24 3
Graphics for Web Design 24 3
Search Marketing 24 3
Data Management ? ?
Financial Management ? ?

 

Specialization Courses– Semester 2

Course Title Hours ECTS
Cross Channel UX 24 3
Markstrat online 24 3
Market research technics 24 3
Inbound marketing: content strategies 24 3
B2B Sales and marketing 24 3
Managing Cultural Diversity
Strategy: Choices and Implementation

 

Specialization Courses – Semester 3

Course Title Hours ECTS
Data Marketing 24 3
Online advertising 24 3
Email marketing 24 3
Growth hacking 24 3
Excel reporting and analysis 24 3
Crisis communication 24 3
Business Strategy Game
Research Methodology

 

Semester 4 

 

Internship

 

Download the detailed course list

See admission procedure of Master in Management by clicking here.

 

Do you have a question about ESDES? Contact us!

The international recruitment team will answer you as soon as possible

 

Benefits of training

100% taught in english

100% DMI certification (Digital Marketing Institute)

Real life projects with local and international companies

Head of program

Franck Giroudon

Head of Marketing & Digital Business program

GIROUDON Franck

Franck Giroudon

Head of Marketing & Digital Business program

A graduate of EM Grenoble, Franck Giroudon is head of Marketing and Digital Business specialization 100% in English. He has over 20 years of professional experience in marketing and business development in the field of new technologies. During his career, he has held managerial and general management positions in international groups and startups.

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