3

geographical areas

1

semester abroad

35

nationalities enrolled in the program

Bachelor Global Business Development

ESDES Lyon Business School – MARKETING PROJECT MANAGER / BUSINESS DEVELOPER PROGRAM

Faculty of Economic Sciences and Management

A three-year program, with the first two years focused on building and developing the core business concepts. The final year is structured to allow a triple specialization: geographical, functional and sectoral.

Study in France
Bachelor Global Business Development

During the 3rd year, students can choose between 2 options:

  • Digital Marketing
  • International Business

The structure of the program, based on professional, social, cultural and international experiences, allows the student to personalize their career path, to quickly gain autonomy and professional experience whilst integrating the core values of the School.

 

PROGRAM OBJECTIVES

  • To provide graduates with the necessary skills and knowledge in a certain industry so that they can make an effective contribution to an organization in the capacity of junior manager.
  • To develop students’ critical appreciation of the role of managers in a global context with a focus on a chosen geographical location (Asia, Europe, America, Middle East, Africa) and an industry sector.
  • To prepare students to plan and pursue their own continuing professional development with the ability to specialize in third year.
  • To equip students with analytical and evaluative skills, i.e. develop students’ understanding, judgement, and problem solving skills with an ability to communicate to a broad public.
  • To enhance students’ appreciation of cultural differences.

 

HIGHLIGHTS

  • Ideal for students who want to study business in France and wish to follow a program taught in English.
  • A truly international program (professors and students in this program come from a wide array of different backgrounds with students of around 35 nationalities studying in the program)
  • A balanced mix of academic and professional learning experiences
  • One semester abroad possible (2nd year) in our partner universities
  • A focus on business practices in three geographical areas
  • A focus on an industry sector of your choice (Wine & Gastronomy, Wellness, Luxury, sports…)

The Bachelor Global Business Development is designed to meet the recruitment needs of companies: 

  • The personal & career development program, combined with corporate experiences (consultancy project and internships), helps students succeed in finding a job
  • Students can continue their studies in the Master’s programs (subject to conditions of admission) which allows students to specialize even further in a two-year period

 

JOB OPPORTUNITIES

  • Community Manager
  • Area Manager
  • Sales Manager
  • Marketing Project Manager
  • Business Developer
  • Digital marketing Manager

 

DEGREE

The Bachelor Global Business Development degree is certified by the RNCP (French National Repertory of Professional Certifications) level 2.

It allows students to pursue studies at master’s level.

SEMESTER 1

Core courses Hours ECTS
Societal and Environmental Issues 30 3
Principles of Accounting 30 3
Financial Mathematics 30 3
International Contract Law 30 3
Consumer Psychology 30 3
Entrepreneurial Process and Creativity 30 3
Language
French Language // or Spanish Language (for students who are bilingual in French and English) 30 3
Electives (Students must choose one from the catalog) 18 2
Professionalization
Project Development : Organization of Global Village 2
Buddy Program 1
Student Association 2
PROMOTE (Personal and Career Development) 14 2

 

SEMESTER 2

Core courses Hours ECTS
Organization and Innovation 30 3
Fundamentals of Marketing 30 3
Management Accounting 30 3
Environments : Cultural, Political and Legal 30 3
Geopolitics and Media Analysis 30 3
Interculturality 30 3
Effective Communication 18 2
Language
French Language // Spanich Language (for students who are bilingual in French and English) 30 3
Electives (students must choose one from the catalog) 18 2
Professionalization
PROMOTE (Personal and Career Development)  14 2
Company Visits 1
Student Association 2

 

SEMESTER 3

Core courses Hours ECTS
Human Resource Management 30 3
Principles of Economics 30 3
Economic Development and International Relations 30 3
Financial Analysis 30 3
France in 21st Century 30 3
Market Research 30 3
Language
French language // Spanish Language (for students who are bilingual in French and English) 30 3
Electives (Students must choose one from the catalog) 18 2
Professionalization
PROMOTE (Personal and Career Development) 14 2
Business Game 8 1
Organization of the International Week 2
Student Association 2

 

SEMESTER 4 (POSSIBLE ABROAD)

Core courses Hours ECTS
European Union, Economic & Legal Environment 30 3
International Marketing 30 3
Entrepreneuship & Business Plan 30 3
The Social Impact of Globalization and Innovation 30 3
Building Digital Competences 30 3
Ethical Dimensions of International Business 30 3
Language
French language // Spanish Language (for students who are bilingual in French and English) 30 3
Professionalization
PROMOTE (Personal and Career Development) 14 1
Internship 2 months / Solicity 4
Organization of International Week 18 2
Student Association 2

 

SEMESTER 5

Core courses Hours ECTS
Marketing Strategy 30 3
Cross Cultural Management 30 3
International Business Negotiation 30 3
Languages
French language // Spanish Language (for students who are bilingual in French and English) 30 3
Geographical Focus (choice of 3 conferences)
Doing Business Abroad (workshops) 24 3
Conference cycle zoom on geographical area (3 x 2 hours) 6
Option: students must choose one specialization which they will follow for the whole academic year
Option #1 Digital Marketing
Digital Marketing and Innovation 30 3
Marketing Communication 30 3
Social Media and Community Management 30 3
Option #2 International Business
International Trade Techniques 30 3
Geopolitics and Risk Analysis for International Development 30 3
Operations Management 30 3
Professionalization
PROMOTE (Personal and Career Development)  14 2
Company Visit 2
Student Association 2

 

SEMESTER 6

Core courses Hours ECTS
 Corporate Social Responsibility 30 3
 Strategic Management 30 3
 Language 30 3
 French language // Spanish Language (for students who are bilingual in French and English) 30 3
Option: students must choose one specialization which they will follow for the whole academic year
Option #1 Digital Marketing
E-commerce : Distribution and Merchandising in a Digital Arena 30 3
Big Data and Business Analysis 30 3
Information System Management & CRM 30 3
Option #2 International Business
International Finance 30 3
International Business Development 30 3
Supply Chain Management 30 3
Sectorial Focus (2 to choose from the catalog)
Wine Industry / Hospitality Management / Social Business / Collaborative economy / … 36 4
Professionalization
PROMOTE (Personal and Career Development) 14 1
Internship (4 months) 7

Requirements 

Year 1

The candidate must:

  • hold a recognized high school diploma or end of secondary school certificate (Baccalaureate, A levels…)
  • be in good academic standing
  • have at least a B2 level of English: 550 (TOEFL), 5.5 (IELTS), 785 (TOIEC) or 60-74 (EasySPEAKing) exam

 

Year 3

The candidate must:

  • currently be finishing or have already completed their second year of a bachelor degree (equivalent to 120 ECTS)
  • have at least a B2 level of English: 550 (TOEFL), 5.5 (IELTS) , 785 (TOIEC) or 60-74 (EasySPEAKing) exam

 

After receiving the application, including supporting documents, the admissions board will review the complete file. Eligible candidates will then be invited for a personal interview by Skype.

After the interview, the final admission results will be communicated by email.

 

Applications are evaluated as follows:

Admission Weighting
Application form 10
Interview 10
TOTAL 20

 

APPLICATION: SUPPORTING DOCUMENTS, 1ST YEAR

Documents required:

  • A copy of the student’s passport
  • Curriculum Vitae in English
  • Cover letter in English
  • Official copies of secondary education transcripts in English or French
  • Official copies of high school diploma or end of secondary school certificate
  • Official English test results (TOEIC, BULATS, TOEFL, IELTS, CAMBRIDGE, EasySPEAKing) except for native English speakers (English as mother tongue) or candidates who have studied at least two years in a program taught in English (the candidate will have to provide supporting documents)
  • Optional: one recommendation letter from a professor or business professional
  • Application fee: 90 euros (non-refundable)

 

ADDITIONAL SUPPORTING DOCUMENTS, 3RD YEAR

  • Official university transcripts, indicating grades and the number of credits achieved
  • One recommendation letter from a professor. (Please ensure that all recommendation letters are printed on letter headed paper, and are signed and dated)
  • One recommendation letter from a business professional. (Please ensure that all recommendation letters are printed on letter headed paper, and are signed and dated)

 

Fees per year* : €7.700 E.U. / €8.630 non E.U.
* 2020-2021 rates

Do you have a question about ESDES? Contact us!

 

The international admissions team will answer you as soon as possible

 

 

 

Benefits of this course

Ideal for students who want to study business in France and wish to follow a program taught in English

A balanced mix of academic and professional learning experiences

A focus on an industry sector of your choice

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