3
geographical areas
1
semester abroad
35
nationalities enrolled in the program
Bachelor Global Business Development
ESDES Lyon Business School – MARKETING PROJECT MANAGER / BUSINESS DEVELOPER PROGRAM
Faculty of Economic Sciences and Management
A three-year program, with the first two years focused on building and developing the core business concepts. The final year is structured to allow a triple specialization: geographical, functional and sectoral.
Study in France
Bachelor Global Business Development
During the 3rd year, students can choose between 2 options:
- Digital Marketing
- International Business
The structure of the program, based on professional, social, cultural and international experiences, allows the student to personalize their career path, to quickly gain autonomy and professional experience whilst integrating the core values of the School.
PROGRAM OBJECTIVES
- To provide graduates with the necessary skills and knowledge in a certain industry so that they can make an effective contribution to an organization in the capacity of junior manager.
- To develop students’ critical appreciation of the role of managers in a global context with a focus on a chosen geographical location (Asia, Europe, America, Middle East, Africa) and an industry sector.
- To prepare students to plan and pursue their own continuing professional development with the ability to specialize in third year.
- To equip students with analytical and evaluative skills, i.e. develop students’ understanding, judgement, and problem solving skills with an ability to communicate to a broad public.
- To enhance students’ appreciation of cultural differences.
HIGHLIGHTS
- Ideal for students who want to study business in France and wish to follow a program taught in English.
- A truly international program (professors and students in this program come from a wide array of different backgrounds with students of around 35 nationalities studying in the program)
- A balanced mix of academic and professional learning experiences
- One semester abroad possible (2nd year) in our partner universities
- A focus on business practices in three geographical areas
- A focus on an industry sector of your choice (Wine & Gastronomy, Wellness, Luxury, sports…)
The Bachelor Global Business Development is designed to meet the recruitment needs of companies:
- The personal & career development program, combined with corporate experiences (consultancy project and internships), helps students succeed in finding a job
- Students can continue their studies in the Master’s programs (subject to conditions of admission) which allows students to specialize even further in a two-year period
JOB OPPORTUNITIES
- Community Manager
- Area Manager
- Sales Manager
- Marketing Project Manager
- Business Developer
- Digital marketing Manager
DEGREE
The Bachelor Global Business Development degree is certified by the RNCP (French National Repertory of Professional Certifications) level 2.
It allows students to pursue studies at master’s level.
SEMESTER 1
| Core courses | Hours | ECTS |
| Societal and Environmental Issues | 30 | 3 |
| Principles of Accounting | 30 | 3 |
| Financial Mathematics | 30 | 3 |
| International Contract Law | 30 | 3 |
| Consumer Psychology | 30 | 3 |
| Entrepreneurial Process and Creativity | 30 | 3 |
| Language | ||
| French Language // or Spanish Language (for students who are bilingual in French and English) | 30 | 3 |
| Electives (Students must choose one from the catalog) | 18 | 2 |
| Professionalization | ||
| Project Development : Organization of Global Village | 2 | |
| Buddy Program | 1 | |
| Student Association | 2 | |
| PROMOTE (Personal and Career Development) | 14 | 2 |
SEMESTER 2
| Core courses | Hours | ECTS |
| Organization and Innovation | 30 | 3 |
| Fundamentals of Marketing | 30 | 3 |
| Management Accounting | 30 | 3 |
| Environments : Cultural, Political and Legal | 30 | 3 |
| Geopolitics and Media Analysis | 30 | 3 |
| Interculturality | 30 | 3 |
| Effective Communication | 18 | 2 |
| Language | ||
| French Language // Spanich Language (for students who are bilingual in French and English) | 30 | 3 |
| Electives (students must choose one from the catalog) | 18 | 2 |
| Professionalization | ||
| PROMOTE (Personal and Career Development) | 14 | 2 |
| Company Visits | 1 | |
| Student Association | 2 |
SEMESTER 3
| Core courses | Hours | ECTS |
| Human Resource Management | 30 | 3 |
| Principles of Economics | 30 | 3 |
| Economic Development and International Relations | 30 | 3 |
| Financial Analysis | 30 | 3 |
| France in 21st Century | 30 | 3 |
| Market Research | 30 | 3 |
| Language | ||
| French language // Spanish Language (for students who are bilingual in French and English) | 30 | 3 |
| Electives (Students must choose one from the catalog) | 18 | 2 |
| Professionalization | ||
| PROMOTE (Personal and Career Development) | 14 | 2 |
| Business Game | 8 | 1 |
| Organization of the International Week | 2 | |
| Student Association | 2 |
SEMESTER 4 (POSSIBLE ABROAD)
| Core courses | Hours | ECTS |
| European Union, Economic & Legal Environment | 30 | 3 |
| International Marketing | 30 | 3 |
| Entrepreneuship & Business Plan | 30 | 3 |
| The Social Impact of Globalization and Innovation | 30 | 3 |
| Building Digital Competences | 30 | 3 |
| Ethical Dimensions of International Business | 30 | 3 |
| Language | ||
| French language // Spanish Language (for students who are bilingual in French and English) | 30 | 3 |
| Professionalization | ||
| PROMOTE (Personal and Career Development) | 14 | 1 |
| Internship 2 months / Solicity | 4 | |
| Organization of International Week | 18 | 2 |
| Student Association | 2 |
SEMESTER 5
| Core courses | Hours | ECTS | |
| Marketing Strategy | 30 | 3 | |
| Cross Cultural Management | 30 | 3 | |
| International Business Negotiation | 30 | 3 | |
| Languages | |||
| French language // Spanish Language (for students who are bilingual in French and English) | 30 | 3 | |
| Geographical Focus (choice of 3 conferences) | |||
| Doing Business Abroad (workshops) | 24 | 3 | |
| Conference cycle zoom on geographical area (3 x 2 hours) | 6 | ||
| Option: students must choose one specialization which they will follow for the whole academic year | |||
| Option #1 Digital Marketing | |||
| Digital Marketing and Innovation | 30 | 3 | |
| Marketing Communication | 30 | 3 | |
| Social Media and Community Management | 30 | 3 | |
| Option #2 International Business | |||
| International Trade Techniques | 30 | 3 | |
| Geopolitics and Risk Analysis for International Development | 30 | 3 | |
| Operations Management | 30 | 3 | |
| Professionalization | |||
| PROMOTE (Personal and Career Development) | 14 | 2 | |
| Company Visit | 2 | ||
| Student Association | 2 | ||
SEMESTER 6
| Core courses | Hours | ECTS |
| Corporate Social Responsibility | 30 | 3 |
| Strategic Management | 30 | 3 |
| Language | 30 | 3 |
| French language // Spanish Language (for students who are bilingual in French and English) | 30 | 3 |
| Option: students must choose one specialization which they will follow for the whole academic year | ||
| Option #1 Digital Marketing | ||
| E-commerce : Distribution and Merchandising in a Digital Arena | 30 | 3 |
| Big Data and Business Analysis | 30 | 3 |
| Information System Management & CRM | 30 | 3 |
| Option #2 International Business | ||
| International Finance | 30 | 3 |
| International Business Development | 30 | 3 |
| Supply Chain Management | 30 | 3 |
| Sectorial Focus (2 to choose from the catalog) | ||
| Wine Industry / Hospitality Management / Social Business / Collaborative economy / … | 36 | 4 |
| Professionalization | ||
| PROMOTE (Personal and Career Development) | 14 | 1 |
| Internship (4 months) | 7 | |
Requirements
Year 1
The candidate must:
- hold a recognized high school diploma or end of secondary school certificate (Baccalaureate, A levels…)
- be in good academic standing
- have at least a B2 level of English: 550 (TOEFL), 5.5 (IELTS), 785 (TOIEC) or 60-74 (EasySPEAKing) exam
Year 3
The candidate must:
- currently be finishing or have already completed their second year of a bachelor degree (equivalent to 120 ECTS)
- have at least a B2 level of English: 550 (TOEFL), 5.5 (IELTS) , 785 (TOIEC) or 60-74 (EasySPEAKing) exam
After receiving the application, including supporting documents, the admissions board will review the complete file. Eligible candidates will then be invited for a personal interview by Skype.
After the interview, the final admission results will be communicated by email.
Applications are evaluated as follows:
| Admission | Weighting |
| Application form | 10 |
| Interview | 10 |
| TOTAL | 20 |
APPLICATION: SUPPORTING DOCUMENTS, 1ST YEAR
Documents required:
- A copy of the student’s passport
- Curriculum Vitae in English
- Cover letter in English
- Official copies of secondary education transcripts in English or French
- Official copies of high school diploma or end of secondary school certificate
- Official English test results (TOEIC, BULATS, TOEFL, IELTS, CAMBRIDGE, EasySPEAKing) except for native English speakers (English as mother tongue) or candidates who have studied at least two years in a program taught in English (the candidate will have to provide supporting documents)
- Optional: one recommendation letter from a professor or business professional
- Application fee: 90 euros (non-refundable)
ADDITIONAL SUPPORTING DOCUMENTS, 3RD YEAR
- Official university transcripts, indicating grades and the number of credits achieved
- One recommendation letter from a professor. (Please ensure that all recommendation letters are printed on letter headed paper, and are signed and dated)
- One recommendation letter from a business professional. (Please ensure that all recommendation letters are printed on letter headed paper, and are signed and dated)
Fees per year* : €7.700 E.U. / €8.630 non E.U.
* 2020-2021 rates
Do you have a question about ESDES? Contact us!
The international admissions team will answer you as soon as possible
Benefits of this course
Ideal for students who want to study business in France and wish to follow a program taught in English
A balanced mix of academic and professional learning experiences
A focus on an industry sector of your choice
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