Bachelor of Marketing and Innovation

Enhance your professional profile in marketing and management through personalized coaching

The Bachelor in Marketing and Innovation includes

50 hours of face-to-face coaching, workshops, company knowledge, learning professional codes, etc.

PEP’S is a program designed to help you make the transition from student to professional to become a unique talent! This progression path, led by career consultants, includes workshops and interactions with the professional world.

Support is structured around these 3 focal points:

1. To help students choose their 3rd year specialisation and find their bearings in an efficient well-thought-out way, they follow a path of discovery of the company its professions and its functions. To refine their career plans, each student takes a personality test, followed by a coaching workshop.
2. In addition to the one-on-one guidance throughout the CV and cover letter making process, several workshops are offered to enable future graduates to optimize their integration into the professional world: round table discussions with professionals, a specific Solicity preparation program, workshops to master professional codes and practices, and digital identity management to combine know-how and interpersonal skills.
3. A specific module has been set up to help students manage their work-study experience: time management, prioritization, stress management, conflict management…this program is linked to their day-to-day issues and organization, so they can become true professionals!

Because professionalization is at the heart of Esdes’ pedagogical approach, the entire program is recognized as part of the Bachelor in Marketing and Innovation, thanks to the validation of ECTS credits.

REQUIREMENTS

SPECIALISATION YEAR

The candidate must:

• currently be finishing or have already completed their second year of a bachelor degree (equivalent to 120 ECTS)
• have at least a B2 level of English: 550 (TOEFL), 5.5 (IELTS) , 785 (TOIEC) or 60-74 (EasySPEAKing) exam

After receiving the application, including supporting documents, the admissions board will review the complete file. Eligible candidates will then be invited for a personal interview by Skype or Teams.

After the interview, the final admission results will be communicated by email.

Applications are evaluated as follows:

YEAR 1

Students can join in 1st year and follow two-years within English Track. Once they validated 120 ECTS credits, they can enter the Global Business Development specialization.

The candidate must:

• hold a recognized high school diploma or end of secondary school certificate (Baccalaureate, A levels…)
• be in good academic standing
• have at least a B2 level of English: 550 (TOEFL), 5.5 (IELTS), 785 (TOIEC) or 60-74 (EasySPEAKing) exam

APPLICATION: SUPPORTING DOCUMENTS, 1ST YEAR

Documents required:

• A copy of the student’s passport
• Curriculum Vitae in English
• Cover letter in English
• Official copies of secondary education transcripts in English or French
• Official copies of high school diploma or end of secondary school certificate
• Official English test results (TOEIC, BULATS, TOEFL, IELTS, CAMBRIDGE, EasySPEAKing*) except for native English speakers (English as mother tongue) or candidates who have studied at least two years in a program taught in English (the candidate will have to provide supporting documents)
• Optional: one recommendation letter from a professor or business professional
• Application fee: 50 euros (non-refundable)

*Easy Speaking: realize this official English exam with ESDES. If you wish to pass this test, (50€ fees), please inform us in your application form.

ADDITIONAL SUPPORTING DOCUMENTS, 2ND YEAR

Documents required:

• Official university transcripts, indicating grades and the number of credits achieved
• One recommendation letter from a professor. (Please ensure that all recommendation letters are printed on letter headed paper, and are signed and dated)
• One recommendation letter from a business professional. (Please ensure that all recommendation letters are printed on letter headed paper, and are signed and dated)

ADDITIONAL SUPPORTING DOCUMENTS, 3RD YEAR

• Official university transcripts, indicating grades and the number of credits achieved
• One recommendation letter from a professor. (Please ensure that all recommendation letters are printed on letter headed paper, and are signed and dated)
• One recommendation letter from a business professional. (Please ensure that all recommendation letters are printed on letter headed paper, and are signed and dated)

Fees per year* : See rates.

Early bird: international students from outside the EU, applicants for the 2023 start of the school year – annual preferential rate of 10% applicable subject to receipt of the completed registration file and registration fees paid before February 28

FLYWIRE, POWERFUL GLOBAL PAYMENT NETWORK

Esdes Business School has partnered with Flywire to accept payments from international students worldwide.

You can easily pay your tuition and fees online: Flywire provides a secure global payment network that simplifies paying your fees from your home country and countries around the world.

Payment options can include bank transfers, credit cards, e-wallets and more, typically in your home currency for most countries.

Check out how it works 

Available for non E.U international students : Discover more

A question about this process? Please contact: join@esdes.fr

Do you have a question about Esdes? Contact us!

The international admissions team will answer you as soon as possible

A Bachelor in Marketing and Innovation prepares you for a great career in a thriving sector. Before choosing this specialization, you may have questions. Here are the answers to some of the most common questions regarding this Bachelor.

Is the Bachelor in Marketing and Innovation open to foreign students?

ESDES Business School’s Bachelor in Marketing and Innovation is open to students from all over the world. If you are looking to start an international marketing career, studying abroad is a great first step. You will prove your ability to adapt and broaden your horizons. Immersing yourself in a new culture in a different country will make you rethink everything you know. For future marketing innovators, this is a strategic way to think outside the box.

By studying in France with ESDES Business School, you will join a global promotion, with many nationalities represented. Knowing how to work in multicultural environments is a valuable skill for an international career.

What are the most strategic skills to develop to work in marketing and innovation?

A career in marketing and management requires a combination of hard and soft skills. To succeed, you must develop certain strategic qualities.

In terms of hard skills, the Bachelor will let you master skills such as:

• Storytelling
• Brand strategy
• Digital project management
• Intellectual property
• E-business

As for soft skills:

• Creativity, to develop innovative campaigns and stay ahead of the competition
• Cultural intelligence, to prepare for an international career and work with multiple cultures, both within and outside your company
• Critical thinking, to help you rethink your practice and your company’s processes and bring new ideas to improve productivity and quality

With ESDES Business School’s Bachelor in Marketing and Innovation, you will develop these strategic skills, to progress quickly in your career.

Why should you pursue a Bachelor in Marketing ?

A Bachelor specialised in marketing and innovation is a strategic way to prepare for a successful career and access some of the highest positions within a company.

All companies need marketing to promote their products and services to their target audience. By choosing this specialization, you will learn skills that will open doors in all sectors. You can access opportunities in all types of organizations, from small businesses to large multinational corporations.

What is the importance of innovation in marketing?

Innovation is at the heart of marketing. Being able to innovate is one of the most important skills in the sector:

• it helps create unique customer experiences, especially through personalization,
• it allows your company to embrace new technologies and trends early on,
• it helps analyzing data to make informed decisions,
• it makes you question and rethink everything your company does, to develop new, more efficient processes.

Pursuing ESDES Business School’s Bachelor in Marketing and Innovation will provide you with the necessary skills to excel in marketing and develop your capacity to innovate, taking your company’s strategies to the next level. You will also be able to foster a culture of innovation within your team to generate new ideas.

Why should you study marketing and innovation in Lyon, France?

Traveling abroad is a strategic choice for your studies. France, one of the largest economies in Europe, is a good destination. And within France, you may choose to pursue your Bachelor in Marketing and Innovation in Lyon.

Lyon is one of the most dynamic cities in France. The city is home to numerous companies, ranging from SMBs to large multinationals. With exciting sectors such as biotechnology, cleantech, agribusiness, tourism or the textile industry, you will have a wide variety of businesses to choose from for your career.

Lyon also offers an excellent quality of life with its historic city center, numerous green spaces, and its central location in France, with charming small towns nearby.