CURRENT SITUATION
Faculty member
UNIVERSITY TITLES AND DIPLOMAS
Master in French Studies from Lancaster University, PhD candidate at Cardiff School of Management
RESEARCH THEMES
- B2B Digital Marketing
- Educational innovation
RESEARCH GROUP
Group 4: Consumer and Market Perspectives
COURSES
- Marketing
- Digital Business
BIOGRAPHY
Sarah Clifft teaches Marketing and Digital Business at ESDES Lyon Business School. Holder of a Masters in French Studies from Lancaster University and a PhD candidate at Cardiff School of Management. Her thesis is on “Preparing for the Uber Economy in B2B - the digital transformation of SMEs in the industrial sector in France”. Her research spans the fields of B2B digital marketing and educational innovation. She participated in the EIRASS conference (Vancouver) in June 2017 where she presented her current paper on “The digital transformation of pedagogy”.
PUBLICATIONS AND WORKS
ARTICLES IN REFERENCED JOURNALS (CNRS, FNEGE)
TO BE PUBLISHED
CLIFFT S., FENDRI C. and MAZZIETTI A., (2022), « Education 3.0: The impact of collaborative online teaching platforms on student academic performance and engagement », International Journal of Teaching and Case Studies.
Book chapters
2021
CLIFFT S., (2021), « Female Entrepreneurship and Tourism in Lebanon », in : Gender and Tourism: Challenges and Entrepreneurial Opportunities, Edt Emerald Publications, pp 235-256, (in collaboration with Miriam Aziz & Laura Salloum).
Participation in conferences
2018
CLIFFT S., (2018), « Once upon an Industry : the Value Proposition of Digital Story Telling in Industrial SME Sales and Making Strategies », The first Global Conference on Creating Value, De Montfort University, Leicester UK, 23- 24 may, Leicester UK.
CLIFFT S., (2018), « The digital transformation in B2B marketing and sales », Annual Academic Poster Symposium, Cardiff School of management, 9-12 may, Cardiff, Wales.
2017
CLIFFT S., (2017), « Education 3.0 Disrupting the pedagogical framework », 24th International Conference on recent Advances in Retailing and Consumer Services Science, 26-29 june, Vancouver, Canada.