UNIVERSITY TITLES AND DIPLOMAS
Ph.D. in Marketing, Koç University, Istanbul, Turkey
- Luxury Branding
- Sustainable Consumption
Research Group 4: Consumer and market perspectives
- Consumer Behavior
- Consumer Behavior and Luxury Merchandising
- Category Management
- Sustainability and Luxury Branding
Rabia Bayer is a faculty member in the department of Marketing and Digital Business of ESDES Lyon Business School. Her research focuses on sustainable consumption practices such as recycling and reuse of products. She is particularly interested in sustainable luxury. Before joining ESDES, she attended to Katz Business School of the University of Pittsburgh in the USA as a Fulbright VSR for a year. She received her Ph.D. degree in Marketing from Koç University in 2021. She has been serving as one of the managing editors of the peer-reviewed journal Markets, Globalization & Development Review since 2018.
PUBLICATIONS AND WORKS
Participation in conferences
BAYER R., (2021), “Dimensions of Frugality“, The Association for Consumer Research ACR Conference, October 2021, Seattle, USA, (in collaboration with Zeynep Gürhan-Canli and Ceren Hayran).
BAYER R., (2021), “Dimensions of Frugality: Differential Relationships to the 3R Model of Consumption” , European Marketing Academy EMAC Conference, ESIC Business and Marketing School, May 2021,Madrid, Spain, (in collaboration with Zeynep Gürhan-Canli and Ceren Hayran).
BAYER R., (2019), “Effects of the Preowned Market on Luxury Brand Attachment”, The Future of Brands Conference, Columbia University, NYC, December 2019, New York, USA, (in collaboration with Vanitha Swaminathan and Zeynep Gürhan-Canli).
BAYER R., (2019), “Market for Preowned Luxury Goods and Its Effects on Luxury Brands", Brands and Brand Relationships, Questrom School of Business, May 2019, Boston, MA, USA, (in collaboration with Vanitha Swaminathan and Zeynep Gürhan-Canli).