CURRENT SITUATION
Faculty member
UNIVERSITY TITLES AND DIPLOMAS
RESEARCH THEMES
Consumer cultures, self-tracking, internet of things, recognition, self, identity, ethnography, marketing, sociology.
RESEARCH GROUP
Group 4: Consumer and Market Perspectives
COURSES
- Graphics for web design
- Consumer culture
- Cross Channel UX
- Digital Communication
- Integrated marketing communications
BIOGRAPHY
Trilingual marketing professional who has been working for over 10 years in the field, in marketing agencies, companies and as a consultant. He is currently preparing a PhD on self-monitoring practices and consumer cultures.
PUBLICATIONS AND WORKS
Participation in conferences
2019
GARCIA BAENA F., (2019), « Self-tracking in Sports: an emic perspective », Consumer Culture Theory Conference, Montreal, Canada – July.
GARCIA BAENA F., (2019), « Being one with myself(tracking). Recognition and mutuality in the context of sports», Interpretative Consumer Research Workshop, Lyon, France – May.
2018
GARCIA BAENA F., (2018), « “Je me mesure donc je suis”. Le self-tracking et la reconnaissance de l’individu capable. Soi et mesure de soi dans le context sportif », Journées Thématiques, Les sciences sociales et les enjeux de la reconnaissance, Limoges, France – December.
GARCIA BAENA F., (2018), « “Je me mesure donc je suis”. Le soi et la mesure de soi : utilisation d’objets connectés et pratiques de médiations identitaires dans le contexte pugilistique », Journée Normandes de Recherches sur la Consommation, Rouen, France – November.