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Program structure year 3

Semester 5


Core courses Hours ECTS
Marketing Strategy 30 3
Cross Cultural Management 30 3
International Business Negotiation 30 3
Languages    
French language // Spanish Language (for students who are bilingual in French and English) 30 3
Geographical Focus (choice of 3 conferences)    
Doing Business Abroad (workshops) 24  
3
 
Conference cycle zoom on geographical area (3 x 2 hours) 6
Option: students must choose one specialization which they will follow for the whole academic year  
Option #1 Digital Marketing    
Digital Marketing and Innovation 30 3
Marketing Communication 30 3
Social Media and Community Management 30 3
Option #2 International Business    
International Trade Techniques 30 3  
Geopolitics and Risk Analysis for International Development 30 3  
Operations Management 30 3  
Professionalization    
PROMOTE (Personal and Career Development)   14 2
Company Visit   2
Student Association   2
 
   

Semester 6


Core courses Hours ECTS
 Corporate Social Responsibility 30 3
 Strategic Management 30 3
 Language 30 3
 French language // Spanish Language (for students who are bilingual in French and English) 30 3
Option: students must choose one specialization which they will follow for the whole academic year  
Option #1 Digital Marketing    
E-commerce : Distribution and Merchandising in a Digital Arena 30 3
Big Data and Business Analysis 30 3
Information System Management & CRM 30 3
Option #2 International Business    
International Finance 30 3
International Business Development 30 3
Supply Chain Management 30 3
Sectorial Focus (2 to choose from the catalog)  
Wine Industry / Hospitality Management / Social Business / Collaborative economy / ... 36 4
Professionalization    
PROMOTE (Personal and Career Development)  14 1
Internship (4 months)   7