{"id":9659,"date":"2020-10-26T11:39:36","date_gmt":"2020-10-26T10:39:36","guid":{"rendered":"https:\/\/www.esdes.fr\/?page_id=9659"},"modified":"2024-08-20T11:47:52","modified_gmt":"2024-08-20T09:47:52","slug":"ashkan-faramarzi","status":"publish","type":"page","link":"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/ashkan-faramarzi\/","title":{"rendered":"Ashkan Faramarzi"},"content":{"rendered":"<div class=\"wp-block-text-image\">\n  <div class=\"row align-bottom collapse\">\n    <div class=\"column small-12 medium-6 xlarge-5 xxlarge-expand wp-block-text-image-info js-fade-scroll\">\n      <p class=\"wp-block-text-image-title\">Ashkan Faramarzi<\/p>\n      <div class=\"wp-block-text-image-intro\"><p>PhD in marketing<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"mailto:afaramarzi@univ-catholyon.fr\">Contact by mail<\/a><\/p>\n<\/div>\n    <\/div>\n\n    <div class=\"column small-12 medium-6 xlarge-7 xxlarge-shrink wp-block-text-image-picture js-fade-scroll\">\n      <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/09\/faramarzi-ashkan-400x400-1.jpg\" class=\"attachment-text_image size-text_image\" alt=\"Portait EC Ashkan FARAMARZI\" srcset=\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/09\/faramarzi-ashkan-400x400-1.jpg 400w, https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/09\/faramarzi-ashkan-400x400-1-150x150.jpg 150w, https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/09\/faramarzi-ashkan-400x400-1-140x140.jpg 140w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"current-situation\">CURRENT SITUATION<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Faculty member<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"university-titles-and-diplomas\"><strong>UNIVERSITY TITLES AND DIPLOMAS<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PhD in marketing, HEC Paris Jouy-en Josas - MBA (Marketing, Tehran University, Iran, 2014) - B.S. Electrical Engineering,&nbsp;&nbsp;Iran University of Science and Technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"research-themes\"><strong>RESEARCH THEMES<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-b9fa4c1d-93f0-4596-be3a-2cda69166716\">\n<li>Marketing Strategy<\/li>\n\n\n\n<li>Marketing-Finance interface<\/li>\n\n\n\n<li>Services Marketing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"research-group\"><strong>RESEARCH GROUP<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Group 3: Consumer and Market Perspectives<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"courses\">COURSES<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing Research<\/li>\n\n\n\n<li>Digital Marketing <\/li>\n\n\n\n<li>Marketing Fundamentals<\/li>\n\n\n\n<li>Quantitative Marketing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"biography\">BIOGRAPHY<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ashkan Faramarzi&nbsp;is a Faculty member  in the department of Marketing and Digital Business of ESDES Lyon Business School. His research focuses on marketing accountability and&nbsp;marketing\u2019s effect on firm value and risk. Within this domain, he is particularly interested in financial impact of services marketing and relationship marketing.&nbsp;Before coming to academia, he spent 3&nbsp;years in the FMCG&nbsp;industry working in&nbsp;marketing&nbsp;and strategy. Askhan is Iranian.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"publications-and-works\"><strong>PUBLICATIONS AND WORKS<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"articles-in-referenced-journals-cnrs-fnege\"><strong>ARTICLES IN REFERENCED JOURNALS (CNRS, FNEGE)<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2021\"><strong>2021<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FARAMARZI A.<\/strong>, (2021), \"The economic worth of loyalty programs: An event study analysis\",&nbsp;<em>Journal of Business Research<\/em><strong>,&nbsp;<\/strong> n\u00b0 123, pp. 313-323, (in collaboration with A. Bhattacharya).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"participation-in-conferences\"><strong>PARTICIPATION IN CONFERENCES <\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2021-1\"><strong>2021<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FARAMARZI A.<\/strong>, (2021), \u201cService Strategy\u2019s Effect On Firm Performance - A Meta-analysis Of The Servitization Literature,\u201d 43<sup>rd <\/sup>ISMS Marketing Science Conference (online), Simon Business School, the University of Rochester, Miami, USA, June 3\u20135.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2019\"><strong>2019<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FARAMARZI A.<\/strong>, (2019), \u201cMarketing and Bankruptcy Risk: The Role of Marketing Capabilities,\u201d presented at Annual ISMS Marketing Science Conference, University of Roma Tre, Rome, Italy, 20- 22 June (in collaboration with  A. Bhattacharya, J. Johnson and N. Jindal).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FARAMARZI A.<\/strong>, (2019), \u201cMarketing and Bankruptcy Risk: The Role of Marketing Capabilities,\u201dpresented at 48th European Marketing Academy Conference (EMAC), University of Hamburg, Hamburg, Germany, 28-31 May (in collaboration with A. Bhattacharya, J. Johnson and N. Jindal).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"2018\"><strong>2018<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FARAMARZI A.<\/strong>, (2018), \u201cThe Economic Worth of Loyalty Programs: An Event Study Analysis,\u201d presented at 47<sup>th<\/sup> European Marketing Academy Conference (EMAC), University of Strathclyde, Glasgow, UK, 29 May - 1<sup>st<\/sup> June, (in collaboration with A. Bhattacharya).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>FARAMARZI A.<\/strong>, <\/strong>(2018),  \u201cThe Economic Worth of Loyalty Programs: An Event Study Analysis\u201d, presented at Global Marketing Conference (GMC), Keio University, Tokyo, Japan, July 26-29, (in collaboration with A. Bhattacharya).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>FARAMARZI A.<\/strong>, <\/strong>(2018), \u201cThe Economic Worth of Loyalty Programs: An Event Study Analysis,\u201d accepted for presentation at 40<sup>th<\/sup> Annual ISMS Marketing Science Conference, Temple University, Pennsylvania, USA, 13-16 June, (in collaboration with A. Bhattacharya).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CURRENT SITUATION Faculty member UNIVERSITY TITLES AND DIPLOMAS PhD in marketing, HEC Paris Jouy-en Josas &#8211; MBA (Marketing, Tehran University, Iran, 2014) &#8211; B.S. [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":5084,"parent":6166,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9659","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ashkan Faramarzi - ESDES Business School<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/ashkan-faramarzi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ashkan Faramarzi - ESDES Business School\" \/>\n<meta property=\"og:description\" content=\"CURRENT SITUATION Faculty member UNIVERSITY TITLES AND DIPLOMAS PhD in marketing, HEC Paris Jouy-en Josas - MBA (Marketing, Tehran University, Iran, 2014) - B.S. 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