{"id":6318,"date":"2020-07-22T09:18:52","date_gmt":"2020-07-22T07:18:52","guid":{"rendered":"https:\/\/www.esdes.fr\/?page_id=6318"},"modified":"2022-02-14T17:30:50","modified_gmt":"2022-02-14T16:30:50","slug":"sarah-clifft","status":"publish","type":"page","link":"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/sarah-clifft\/","title":{"rendered":"Sarah Clifft"},"content":{"rendered":"<div class=\"wp-block-text-image\">\n  <div class=\"row align-bottom collapse\">\n    <div class=\"column small-12 medium-6 xlarge-5 xxlarge-expand wp-block-text-image-info js-fade-scroll\">\n      <p class=\"wp-block-text-image-title\">Sarah Clifft<\/p>\n      <div class=\"wp-block-text-image-intro\"><p>PhD in Management Sciences<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"mailto:sclifft@univ-catholyon.fr\">Contact by email<\/a><\/p>\n<\/div>\n    <\/div>\n\n    <div class=\"column small-12 medium-6 xlarge-7 xxlarge-shrink wp-block-text-image-picture js-fade-scroll\">\n      <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/clifft-400x400-1.jpg\" class=\"attachment-text_image size-text_image\" alt=\"Portrait EC Sarah CLIFFT\" srcset=\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/clifft-400x400-1.jpg 400w, https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/clifft-400x400-1-150x150.jpg 150w, https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/clifft-400x400-1-140x140.jpg 140w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>    <\/div>\n  <\/div>\n<\/div><h2 class=\"wp-block-heading\" id=\"current-situation\">CURRENT SITUATION<\/h2><p>Faculty member<\/p><h2 class=\"wp-block-heading\" id=\"university-titles-and-diplomas\"><strong>UNIVERSITY TITLES AND DIPLOMAS<\/strong><\/h2><p>Master in French Studies from Lancaster University, PhD candidate at Cardiff School of Management<\/p><h2 class=\"wp-block-heading\" id=\"research-themes\"><strong>RESEARCH THEMES<\/strong><\/h2><ul class=\"wp-block-list\"><li>B2B Digital Marketing<\/li><li>Educational innovation<\/li><\/ul><h2 class=\"wp-block-heading\" id=\"research-group\"><strong>RESEARCH GROUP<\/strong><\/h2><p>Group 4: Consumer and Market Perspectives <\/p><h2 class=\"wp-block-heading\" id=\"courses\">COURSES<\/h2><ul class=\"wp-block-list\"><li>Marketing<\/li><li>Digital Business<\/li><\/ul><h2 class=\"wp-block-heading\" id=\"biography\">BIOGRAPHY<\/h2><p>Sarah Clifft teaches Marketing and Digital Business at ESDES Lyon Business School. Holder of a Masters in French Studies from Lancaster University and a PhD candidate at Cardiff School of Management. Her thesis is on \u201cPreparing for the Uber Economy in B2B - the digital transformation of SMEs in the industrial sector in France\u201d. Her research spans the fields of B2B digital marketing and educational innovation. She participated in the EIRASS conference (Vancouver) in June 2017 where she presented her current paper on \u201cThe digital transformation of pedagogy\u201d.<\/p><h2 class=\"wp-block-heading\" id=\"publications-and-works\"><strong>PUBLICATIONS AND WORKS<\/strong><\/h2><h3 class=\"wp-block-heading\" id=\"articles-in-referenced-journals-cnrs-fnege\"><strong>ARTICLES IN REFERENCED JOURNALS (CNRS, FNEGE)<\/strong><\/h3><h4 class=\"wp-block-heading\" id=\"to-be-published\"><strong>TO BE PUBLISHED<\/strong><\/h4><p><strong>CLIFFT S<\/strong>., FENDRI C. and MAZZIETTI A., (2022), \u00ab Education 3.0: The impact of collaborative online teaching platforms on student academic performance and engagement \u00bb,\u00a0<em>International Journal of Teaching and Case Studies<\/em>.<\/p><h3 class=\"wp-block-heading\" id=\"book-chapters\"><strong>Book chapters<\/strong><\/h3><h4 class=\"wp-block-heading\" id=\"2021\"><strong>2021<\/strong><\/h4><p><strong>CLIFFT S.<\/strong>, (2021), \u00ab Female Entrepreneurship and Tourism in Lebanon \u00bb,\u00a0<em>in<\/em>\u00a0:\u00a0<em>Gender and Tourism: Challenges and Entrepreneurial Opportunities, <\/em>Edt Emerald Publications,  pp 235-256, (in collaboration with Miriam Aziz &amp; Laura Salloum).<\/p><div class=\"wp-block-separator js-fade-scroll\"><\/div><h3 class=\"wp-block-heading\" id=\"participation-in-conferences\"><strong>Participation in conferences<\/strong><\/h3><h4 class=\"wp-block-heading\" id=\"2018\"><strong>2018<\/strong><\/h4><p><strong>CLIFFT S.<\/strong>, (2018), \u00ab&nbsp;Once upon an Industry : the Value Proposition of Digital Story Telling in Industrial SME Sales and Making Strategies \u00bb,&nbsp;The first Global Conference on Creating Value,&nbsp;De Montfort University, Leicester UK,&nbsp;23- 24 may,&nbsp;Leicester UK.<\/p><p><strong>CLIFFT S.<\/strong>, (2018), \u00ab The digital transformation in B2B marketing and sales&nbsp;\u00bb,&nbsp;Annual Academic Poster Symposium,&nbsp;Cardiff School of management,&nbsp;9-12 may,&nbsp;Cardiff, Wales.<\/p><h4 class=\"wp-block-heading\" id=\"2017\">2017<\/h4><p><strong>CLIFFT S.<\/strong>, (2017), \u00ab Education 3.0 Disrupting the pedagogical framework \u00bb, 24<sup>th<\/sup> International Conference on recent Advances in Retailing and Consumer Services Science, 26-29 june, Vancouver, Canada.<\/p>","protected":false},"excerpt":{"rendered":"<p>CURRENT SITUATIONFaculty memberUNIVERSITY TITLES AND DIPLOMASMaster in French Studies from Lancaster University, PhD candidate at Cardiff School of ManagementRESEARCH THEMESB2B Digital MarketingEducational innovationRESEARCH GROUPGroup [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":5084,"parent":6166,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6318","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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