{"id":6301,"date":"2020-07-22T09:25:45","date_gmt":"2020-07-22T07:25:45","guid":{"rendered":"https:\/\/www.esdes.fr\/?page_id=6301"},"modified":"2023-10-17T10:27:27","modified_gmt":"2023-10-17T08:27:27","slug":"sabrina-zaidi-chtourou","status":"publish","type":"page","link":"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/sabrina-zaidi-chtourou\/","title":{"rendered":"Sabrina Za\u00efdi Chtourou"},"content":{"rendered":"<div class=\"wp-block-text-image\">\n  <div class=\"row align-bottom collapse\">\n    <div class=\"column small-12 medium-6 xlarge-5 xxlarge-expand wp-block-text-image-info js-fade-scroll\">\n      <p class=\"wp-block-text-image-title\">Sabrina Za\u00efdi Chtourou<\/p>\n      <div class=\"wp-block-text-image-intro\"><p>PhD in management sciences<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"mailto:szaidichtourou@univ-catholyon.fr\">Contact by email<\/a><\/p>\n<\/div>\n    <\/div>\n\n    <div class=\"column small-12 medium-6 xlarge-7 xxlarge-shrink wp-block-text-image-picture js-fade-scroll\">\n      <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/zaidi-chtourou-400x400-1.jpg\" class=\"attachment-text_image size-text_image\" alt=\"Portrait EC Sabrina ZAIDI CHTOUROU\" srcset=\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/zaidi-chtourou-400x400-1.jpg 400w, https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/zaidi-chtourou-400x400-1-150x150.jpg 150w, https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/zaidi-chtourou-400x400-1-140x140.jpg 140w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>    <\/div>\n  <\/div>\n<\/div><h2 class=\"wp-block-heading\"><strong>CURRENT SITUATION<\/strong><\/h2><p>Faculty member<\/p><h2 class=\"wp-block-heading\"><strong>UNIVERSITY TITLES AND DIPLOMAS<\/strong><\/h2><p>PhD in management sciences, Jean Moulin Lyon 3 University<\/p><h2 class=\"wp-block-heading\"><strong>RESEARCH THEMES<\/strong><\/h2><ul class=\"wp-block-list\"><li>Food distribution and sustainable development (member of the ANR DIACODD project) <\/li>\n\n<li>E-Marketing, Multichannel\/omnichannel strategy\/Cross-channel customer journey <\/li>\n\n<li>Big data and data marketing<\/li><\/ul><h2 class=\"wp-block-heading\"><strong>RESEARCH GROUP<\/strong><\/h2><p>Group 4: Consumer and Market Perspectives <\/p><h2 class=\"wp-block-heading\">COURSES<\/h2><ul class=\"wp-block-list\"><li>Big Data (customer data management and customer relations\/Marketing information systems) <\/li>\n\n<li>Strategic and operational marketing BMP (Best Marketing Project) <\/li>\n\n<li>Markstrat Online <\/li>\n\n<li>Develop a website (Business Online) <\/li><\/ul><h2 class=\"wp-block-heading\">BIOGRAPHY<\/h2><p>Sabrina ZA\u00cfDI-CHTOUROU has a PhD in Management Sciences and is a faculty member in the Marketing &amp; Digital Business department of Esdes Business School. She is responsible for the Marketing &amp; Digital Business master specialization in work-study training format at Esdes. Associate member of the Magellan research center at Lyon 3 University, her research focuses on marketing information systems, customer data management and sustainable marketing. She defended a thesis in 2009 on the quality of information in marketing information systems: Study of the relationship between the quality of information perceived by actors and organizational results. She is also a member of a research program funded by the French National Research Agency which focuses on sustainable development, mass distribution and consumers. Its teaching fields revolve around the disciplines of marketing management and information systems (Consumer behavior, Market studies, International marketing, Operational marketing, Strategic Marketing, Quantitative and qualitative methods, Engineering of marketing information, Customer and Big data management, Business Online (development of online sales). <\/p><h2 class=\"wp-block-heading\"><strong>PUBLICATIONS AND WORKS<\/strong><\/h2><h3 class=\"wp-block-heading\"><strong>Articles in referenced journals (CNRS, FNEGE)<\/strong><\/h3><h4 class=\"wp-block-heading\"><strong>2017<\/strong><\/h4><p><strong>ZAIDI CHTOUROU S.<\/strong>&nbsp;and VERNIER M.-F.,&nbsp; (2017), \u00ab Le management de la l\u00e9gitimit\u00e9 dans le discours : analyse du discours des enseignes sp\u00e9cialis\u00e9es dans la distribution de produits biologiques \u00bb,&nbsp;<em>D\u00e9cisions marketing<\/em>, n\u00b0 86, pp. 67-89.<\/p><div class=\"wp-block-separator js-fade-scroll\"><\/div><h3 class=\"wp-block-heading\"><strong>Book chapter<\/strong><\/h3><h4 class=\"wp-block-heading\"><strong>2016<\/strong><\/h4><p><strong>ZAIDI-CHTOUROU S.&nbsp;<\/strong>and VERNIER M.-F., (2016), \u00ab La l\u00e9gitimit\u00e9 des distributeurs sp\u00e9cialis\u00e9s sur le d\u00e9veloppement durable \u00bb,&nbsp;<em>in<\/em>&nbsp;: LAVORATA L. (coord.), VERNIER M.-F., GUVIER P., ROBERT-DEMONTROND P., (2016),&nbsp;<em>Marketing et d\u00e9veloppement durable : du distributeur au consommateur<\/em>, Paris, Economica, collection : \u00ab recherche en gestion \u00bb.<\/p><h4 class=\"wp-block-heading\"><strong>2015<\/strong><\/h4><p>BOUKEF N., MLAIKI A. and<strong>&nbsp;ZAIDI-CHTOUROU S.,<\/strong>(2015), \u00ab Le don contre-don : ph\u00e9nom\u00e8ne contemporain du management num\u00e9rique au service de l\u2019entreprise responsable \u00bb, Chapitre 7, in : V. Chassagnon, V<em>ers un mod\u00e8le de gouvernement durable de l\u2019entreprise capitaliste : l\u2019unit\u00e9 dans la pluralit\u00e9 au service de la soci\u00e9t\u00e9<\/em>, pp. 95-106.<\/p><div class=\"wp-block-separator js-fade-scroll\"><\/div><h3 class=\"wp-block-heading\"><strong>Participation in conferences<\/strong><\/h3><h4 class=\"wp-block-heading\"><strong>2019<\/strong><\/h4><p><strong>ZAIDI-CHTOUROU S.<\/strong>, (2019), \u00ab Gamme Chef de Lustucru S\u00e9lection: g\u00e9rer la marque et l\u2019innovation produit \u00bb, Congr\u00e8s international de l\u2019AFM, AFM, 15-17 May, Le Havre, France.<\/p><h4 class=\"wp-block-heading\"><strong>2016<\/strong><\/h4><p>VERNIER M.-F. and&nbsp;<strong>ZAIDI-CHTOUROU S.<\/strong>, (2016), \u00ab Analyse de la perception des consommateurs face aux strat\u00e9gies de l\u00e9gitimation dans les discours des enseignes sp\u00e9cialis\u00e9es bio : proposition d'une typologie\u00bb, 11<sup>\u00e8me<\/sup>&nbsp;congr\u00e8s du RIODD, 6-8 July, Saint-\u00c9tienne, France.<br><\/p><h4 class=\"wp-block-heading\"><strong>2014<\/strong><\/h4><p>VERNIER M.-F. and&nbsp;<strong>ZAIDI-CHTOUROU S.<\/strong>, (2014), \u00ab Le management de la l\u00e9gitimit\u00e9 dans le discours : analyse du discours des enseignes sp\u00e9cialis\u00e9es dans la distribution de produits biologiques \u00bb, 9<sup>\u00e8me<\/sup> congr\u00e8s du RIODD : \u00ab Environnement et travail quelles relations ? \u00bb, P\u00f4le Juridique et Judiciaire de l'Universit\u00e9 de Bordeaux, 1-3 October, Bordeaux, France.<br><strong>ZAIDI-CHTOUROU S.<\/strong>, (2014), \u00ab D\u2019une strat\u00e9gie d\u2019isolation \u00e0 une strat\u00e9gie d\u2019int\u00e9gration multicanal : le cas des PME h\u00f4teli\u00e8res \u00bb, Colloque MTO'2014 (6<sup>\u00e8me<\/sup> \u00e9dition) : \u00ab R\u00e9seaux num\u00e9riques et performance des entreprises ? \u00bb, \u00c9cole des mines d\u2019Al\u00e8s, 2- 3 October 2014, Al\u00e8s, France.<br><strong>ZAIDI-CHTOUROU S.<\/strong>, (2014), \u00ab G\u00e9rer le Web 2.0 : un atout cl\u00e9 pour les PME de l\u2019h\u00f4tellerie \u00bb, X<sup>\u00e8me<\/sup> colloque EUTIC r\u00e9seau europ\u00e9en et interdisciplinaire pour les enjeux et usages des technologies de l\u2019information et de la communication, 22-24 October 2014, Lisbon, Portugal.<br><\/p><h4 class=\"wp-block-heading\"><strong>2013<\/strong><\/h4><p>VERNIER M.-F. and <strong>ZAIDI-CHTOUROU S.<\/strong>, (2013), \u00ab Entre l\u00e9gitimit\u00e9 historique et construite \u00bb, 29<sup>\u00e8me<\/sup> congr\u00e8s de l\u2019AFM, La Rochelle, l'Universit\u00e9 de La Rochelle et le Group Sup de Co La Rochelle, 15-17 May, La Rochelle, France.<br><strong>ZAIDI-CHTOUROU S.<\/strong>, (2013), \u00ab Les enseignes sp\u00e9cialis\u00e9es face aux enseignes traditionnelles : entre l\u00e9gitimit\u00e9 historique et construite ? \u00bb, 29<sup>\u00e8me<\/sup> congr\u00e8s de l'AFM par l'Universit\u00e9 de La Rochelle et le Group Sup de Co La Rochelle, 15-17 May, La Rochelle, France.<\/p><div class=\"wp-block-separator js-fade-scroll\"><\/div><h3 class=\"wp-block-heading\">Articles in peer-reviewed journals<\/h3><h4 class=\"wp-block-heading\"><strong>2018<\/strong><\/h4><p><strong>ZA\u00cfDI-CHTOUROU S.<\/strong>, (2018), \u00ab Effet du volume des donn\u00e9es sur la qualit\u00e9 des d\u00e9cisions marketing \u00bb,&nbsp;<em>Management &amp; Data Science<\/em>, vol. 2, n\u00b0 1, pp. 18-30.<\/p><h4 class=\"wp-block-heading\"><strong>2015<\/strong><\/h4><p><strong>ZAIDI-CHTOUROU S.<\/strong>, (2015), \u00ab Quelle strat\u00e9gie adopter dans un contexte de distribution multicanal ? Application aux PME de l\u2019h\u00f4tellerie \u00bb,&nbsp;<em>Revue Management des Technologies Organisationnelles<\/em>, n\u00b0 5, pp. 79-87, (in collaboration with S. BOULESNANE, L. BOUZIDI and E. THIVANT).<\/p><div class=\"wp-block-separator js-fade-scroll\"><\/div><h3 class=\"wp-block-heading\"><strong>Case study<\/strong><\/h3><h4 class=\"wp-block-heading\"><strong>2020<\/strong><\/h4><p><strong>ZAIDI CHTOUROU S.&nbsp;<\/strong>and SERVANT-VOLQUIN L. (2020), \u00ab H\u00f4pital de Cannes - Simone Veil : quel management de la marque ? \u00bb, CCMP, M2113.<\/p><h4 class=\"wp-block-heading\"><strong>2019<\/strong><\/h4><p><strong>ZAIDI CHTOUROU S.&nbsp;<\/strong>and SERVANT-VOLQUIN L. (2019), \u00ab Lustucru : La GRANDE Box sur le march\u00e9 du snacking \u00bb, CCMP, M2066.<\/p><h4 class=\"wp-block-heading\"><strong>2018<\/strong><\/h4><p>DUNCAN A.-L. and <strong>ZAIDI CHTOUROU S.<\/strong>, (2018), \u00ab Bioderma : Quelle strat\u00e9gie de communication ? \u00bb, CCMP, M2034, (in collaboration with I. BLANC).<br><strong>ZAIDI CHTOUROU S.&nbsp;<\/strong>and SERVANT-VOLQUIN L. (2018), \u00ab Gamme Chef de Lustucru S\u00e9lection : g\u00e9rer la marque et l\u2019innovation produit \u00bb, CCMP, M2024.<\/p>","protected":false},"excerpt":{"rendered":"<p>CURRENT SITUATIONFaculty memberUNIVERSITY TITLES AND DIPLOMASPhD in management sciences, Jean Moulin Lyon 3 UniversityRESEARCH THEMESRESEARCH GROUPGroup 4: Consumer and Market Perspectives COURSESBIOGRAPHYSabrina ZA\u00cfDI-CHTOUROU has [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":5084,"parent":6166,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6301","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sabrina Za\u00efdi Chtourou - ESDES Business School<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/sabrina-zaidi-chtourou\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sabrina Za\u00efdi Chtourou - ESDES Business School\" \/>\n<meta property=\"og:description\" content=\"CURRENT SITUATIONFaculty memberUNIVERSITY TITLES AND DIPLOMASPhD in management sciences, Jean Moulin Lyon 3 UniversityRESEARCH THEMESRESEARCH GROUPGroup 4: Consumer and Market Perspectives COURSESBIOGRAPHYSabrina ZA\u00cfDI-CHTOUROU has [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/sabrina-zaidi-chtourou\/\" \/>\n<meta property=\"og:site_name\" content=\"ESDES Business School\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-17T08:27:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/1920x575_enseignants_chercheurs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/sabrina-zaidi-chtourou\/\",\"url\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/sabrina-zaidi-chtourou\/\",\"name\":\"Sabrina Za\u00efdi Chtourou - ESDES Business School\",\"isPartOf\":{\"@id\":\"https:\/\/www.esdes.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/sabrina-zaidi-chtourou\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/sabrina-zaidi-chtourou\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/1920x575_enseignants_chercheurs.jpg\",\"datePublished\":\"2020-07-22T07:25:45+00:00\",\"dateModified\":\"2023-10-17T08:27:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/sabrina-zaidi-chtourou\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/sabrina-zaidi-chtourou\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/sabrina-zaidi-chtourou\/#primaryimage\",\"url\":\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/1920x575_enseignants_chercheurs.jpg\",\"contentUrl\":\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/1920x575_enseignants_chercheurs.jpg\",\"width\":1920,\"height\":575,\"caption\":\"header enseignants chercheurs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/sabrina-zaidi-chtourou\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.esdes.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Welcome\",\"item\":\"https:\/\/www.esdes.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Faculty &#038; 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