{"id":6277,"date":"2020-07-22T09:13:38","date_gmt":"2020-07-22T07:13:38","guid":{"rendered":"https:\/\/www.esdes.fr\/?page_id=6277"},"modified":"2023-10-17T10:57:26","modified_gmt":"2023-10-17T08:57:26","slug":"mauricio-rodriguez","status":"publish","type":"page","link":"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/mauricio-rodriguez\/","title":{"rendered":"Mauricio Rodriguez"},"content":{"rendered":"<div class=\"wp-block-text-image\">\n  <div class=\"row align-bottom collapse\">\n    <div class=\"column small-12 medium-6 xlarge-5 xxlarge-expand wp-block-text-image-info js-fade-scroll\">\n      <p class=\"wp-block-text-image-title\">Mauricio Rodriguez<\/p>\n      <div class=\"wp-block-text-image-intro\"><p>PhD in management sciences<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"mailto:mrodriguez@univ-catholyon.fr\">Contact by email<\/a><\/p>\n<\/div>\n    <\/div>\n\n    <div class=\"column small-12 medium-6 xlarge-7 xxlarge-shrink wp-block-text-image-picture js-fade-scroll\">\n      <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/rodriguez-400x400-1.jpg\" class=\"attachment-text_image size-text_image\" alt=\"Portrait EC Mauricio RODRIGUEZ\" srcset=\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/rodriguez-400x400-1.jpg 400w, https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/rodriguez-400x400-1-150x150.jpg 150w, https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/rodriguez-400x400-1-140x140.jpg 140w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>    <\/div>\n  <\/div>\n<\/div><h2 class=\"wp-block-heading\"><strong>CURRENT SITUATION<\/strong><\/h2><p>Faculty member<\/p><h2 class=\"wp-block-heading\"><strong>UNIVERSITY TITLES AND DIPLOMAS<\/strong><\/h2><p>PhD in management sciences -&nbsp;PhD in Management, Neoma Business School<\/p><h2 class=\"wp-block-heading\"><strong>RESEARCH THEMES<\/strong><\/h2><ul class=\"wp-block-list\"><li>Market construction<\/li>\n\n<li>Market Practices<\/li>\n\n<li>Narratives<\/li>\n\n<li>Business Networks<\/li>\n\n<li>Industrial Marketing<\/li>\n\n<li>Technology Marketing<\/li>\n\n<li>Digital transformation and Consumer Culture Theory<\/li><\/ul><h2 class=\"wp-block-heading\"><strong>RESEARCH GROUP<\/strong><\/h2><p>Group 4: Consumer and Market Perspectives <\/p><h2 class=\"wp-block-heading\">COURSES<\/h2><ul class=\"wp-block-list\"><li>Fundamentals of Marketing<\/li>\n\n<li>Storytelling and Brand content<\/li>\n\n<li>SEO and Web analytics<\/li>\n\n<li>Knowledge and data management<\/li>\n\n<li>Digital Marketing<\/li><\/ul><h2 class=\"wp-block-heading\">BIOGRAPHY<\/h2><p>Mauricio has been a faculty member at Esdes since 2018. He obtained a PhD in management from Neoma Business School, specializing in marketing. He is currently completing a PhD at the University of Reims Champagne Ardenne in the same field. His research focuses on the construction of markets, mainly for emerging technologies such as IoT, AI, virtual reality, robots, and on how these technology markets should develop processes allowing representation practices, exchange and standardization to legitimize the market and the technology to be appropriated. In his research, he used two main approaches: business networks as a fundamental element for the creation of sustainable business models, and the role of narratives in market creation processes as an agglutinating element in different market practices. He has published his research in industrial marketing journals. Prior to joining the academy, Mauricio was Director of Marketing and Communications for various companies, mainly in the fields of technology and education for ten years. He also has his own technology development company for the industrial and government sector. <\/p><h2 class=\"wp-block-heading\"><strong>PUBLICATIONS AND WORKS<\/strong><\/h2><h3 class=\"wp-block-heading\"><strong>Articles in referenced journals (CNRS, FNEGE)<\/strong><\/h3><h4 class=\"wp-block-heading\"><strong>To be published<\/strong><\/h4><p><strong>RODRIGUEZ M.<\/strong>, \u00ab&nbsp;A Battle of Drones: Utilizing Legitimacy Strategies for the Transfer and Diffusion of Dual-Use Technologies&nbsp;\u00bb,&nbsp;<em>Technological Forecasting and Social Change<\/em>,&nbsp;(in collaboration with Mendoza M. and Lhuillery S.).<\/p><h4 class=\"wp-block-heading\"><strong>2019<\/strong><\/h4><p><strong>RODRIGUEZ M.<\/strong>, (2019), \"The narrative strategies of B2B technology brands\",&nbsp;Journal of Business &amp; Industrial Marketing,&nbsp;vol. 34, n\u00b0 7, pp. 1448-1458, (in collaboration with G. Bonnin).<\/p><div class=\"wp-block-separator js-fade-scroll\"><\/div><h3 class=\"wp-block-heading\"><strong>Participation in conferences<\/strong><\/h3><h4 class=\"wp-block-heading\"><strong>2019<\/strong><\/h4><p><strong>RODRIGUEZ M.<\/strong>, (2019), \u00ab&nbsp;Markets as narrative construction&nbsp;\u00bb, Nitmkg&nbsp;: \u00ab&nbsp;Bringing institutional theory to marketing&nbsp;\u00bb, ISC Business School, 6-7 june, Paris, France.<\/p><h4 class=\"wp-block-heading\"><strong>2018<\/strong><\/h4><p><strong>RODRIGUEZ M.<\/strong>, (2018), \u00ab&nbsp;The battle of the drones: Legitimacy strategies for dual transfer technologies&nbsp;\u00bb, DRUID18 conf\u00e9rence, 11 au 13 juin, Copenhague, Danemark, (in collaboration with M. MENDOZA).<\/p><p><strong>RODRIGUEZ M.<\/strong>, (2018), \u00ab Narrative strategies and B2B technology brands&nbsp;\u00bb,&nbsp;Consumer Culture Theory Conference (CCT) :  \u00ab Consumer Culture Fairytales&nbsp;\u00bb, 28 juin au 1<sup>er<\/sup> juillet, Odense, Danemark, (in collaboration with G. BONNIN).<\/p><p><strong>RODRIGUEZ M.<\/strong>, (2018), \u00ab Markets as narrative constructions&nbsp;\u00bb,&nbsp;34<sup>th<\/sup> Industrial Marketing &amp; Purchasing (IMP) Conference : \u00ab From Business to Research and Back Again&nbsp;\u00bb, Kedge Business School, 5 au 7 septembre, Marseille, France, (in collaboration with G. BONNIN).<\/p><h4 class=\"wp-block-heading\" id=\"block-54215383-cbc7-48ca-bb15-33a119cab2e7\"><strong>2017<\/strong><\/h4><p id=\"block-1531289e-7747-470c-8371-8cf7da24cc2a\"><strong>RODRIGUEZ M.<\/strong>, (2017), \u00ab Sensemaking strategies in humanitarian crisis. The case of Pakistan 2010&nbsp;\u00bb, Production and Operations Management Society (POMS) 28<sup>th<\/sup> Annual Conference, Seatle, \u00c9tats-Unis, (in collaboration with D. VEGA).<\/p><p id=\"block-5b80eaa4-b7e5-4d4b-802c-3a9f1e675bd7\"><strong>RODRIGUEZ M.<\/strong>, (2017), \u00ab Making sense of complex business networks in the smart city era&nbsp;\u00bb, 8<sup>th<\/sup> Biennal International Conference on Business Market Management (BMM) - European Marketing Academy (EMAC), 6 au 8 juillet, Graz, Autriche.<\/p><h4 class=\"wp-block-heading\" id=\"block-915bb89c-e157-4f6b-9aeb-dfa0589e5a06\"><strong>2016<\/strong><\/h4><p id=\"block-6eee3d1e-6aab-4c33-ac7b-eb8a47cd7654\"><strong>RODRIGUEZ M.<\/strong>, (2016), \u00ab Sensemaking strategies in humanitarian crisis. The case of Palestine monsoons&nbsp;\u00bb, 28<sup>th<\/sup> European Conference on Operational Research, the&nbsp;European&nbsp;Association of&nbsp;Operational Research&nbsp;Society and the Polish OR Society at Poznan University of Technology, 3 au 6 juillet, Poznan, Pologne, (in collaboration with D. VEGA).<\/p><p id=\"block-99acf8a1-d045-4d36-89cf-6ca48904fa50\"><strong>RODRIGUEZ M.<\/strong>, (2016), \u00abTechnology in business markets: toward a cultural perspective&nbsp;\u00bb, 32<sup>th<\/sup> annual IMP Conference : Change and transformation of markets networks and relationships, 30 ao\u00fbt au 3 septembre, Poznan, Pologne, (in collaboration with G. BONNIN).<\/p><p id=\"block-384e856a-4472-4b64-a947-216619aa6eee\"><strong>RODRIGUEZ M.<\/strong>, (2016), \u00abNarrative strategies to give sense to new technology: the case of Cisco\u2019s Tomorrow starts here campaign&nbsp;\u00bb, 32<sup>th<\/sup> annual IMP Conference : Change and transformation of markets networks and relationships, 30 ao\u00fbt au 3 septembre, Poznan, Pologne, (in collaboration with G. BONNIN).<\/p>","protected":false},"excerpt":{"rendered":"<p>CURRENT SITUATIONFaculty memberUNIVERSITY TITLES AND DIPLOMASPhD in management sciences &#8211;&nbsp;PhD in Management, Neoma Business SchoolRESEARCH THEMESRESEARCH GROUPGroup 4: Consumer and Market Perspectives COURSESBIOGRAPHYMauricio has [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":5084,"parent":6166,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6277","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mauricio Rodriguez - ESDES Business School<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/mauricio-rodriguez\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mauricio Rodriguez - ESDES Business School\" \/>\n<meta property=\"og:description\" content=\"CURRENT SITUATIONFaculty memberUNIVERSITY TITLES AND DIPLOMASPhD in management sciences -&nbsp;PhD in Management, Neoma Business SchoolRESEARCH THEMESRESEARCH GROUPGroup 4: Consumer and Market Perspectives COURSESBIOGRAPHYMauricio has [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/mauricio-rodriguez\/\" \/>\n<meta property=\"og:site_name\" content=\"ESDES Business School\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-17T08:57:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/1920x575_enseignants_chercheurs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/mauricio-rodriguez\/\",\"url\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/mauricio-rodriguez\/\",\"name\":\"Mauricio Rodriguez - ESDES Business School\",\"isPartOf\":{\"@id\":\"https:\/\/www.esdes.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/mauricio-rodriguez\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/mauricio-rodriguez\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/1920x575_enseignants_chercheurs.jpg\",\"datePublished\":\"2020-07-22T07:13:38+00:00\",\"dateModified\":\"2023-10-17T08:57:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/mauricio-rodriguez\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/mauricio-rodriguez\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/mauricio-rodriguez\/#primaryimage\",\"url\":\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/1920x575_enseignants_chercheurs.jpg\",\"contentUrl\":\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/1920x575_enseignants_chercheurs.jpg\",\"width\":1920,\"height\":575,\"caption\":\"header enseignants chercheurs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/mauricio-rodriguez\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.esdes.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Welcome\",\"item\":\"https:\/\/www.esdes.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Faculty &#038; 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