{"id":6253,"date":"2020-07-21T17:30:40","date_gmt":"2020-07-21T15:30:40","guid":{"rendered":"https:\/\/www.esdes.fr\/?page_id=6253"},"modified":"2020-12-10T15:41:17","modified_gmt":"2020-12-10T14:41:17","slug":"ioannis-assiouras","status":"publish","type":"page","link":"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/ioannis-assiouras\/","title":{"rendered":"Ioannis Assiouras"},"content":{"rendered":"<div class=\"wp-block-text-image\">\n  <div class=\"row align-bottom collapse\">\n    <div class=\"column small-12 medium-6 xlarge-5 xxlarge-expand wp-block-text-image-info js-fade-scroll\">\n      <p class=\"wp-block-text-image-title\">Ioannis Assiouras<\/p>\n      <div class=\"wp-block-text-image-intro\"><p>PhD in management sciences<\/p>\n<p><a href=\"mailto:iassiouras@univ-catholyon.fr\">Contact by email<\/a><\/p>\n<\/div>\n    <\/div>\n\n    <div class=\"column small-12 medium-6 xlarge-7 xxlarge-shrink wp-block-text-image-picture js-fade-scroll\">\n      <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/11\/assiouras-ioannis-400x400-1.jpg\" class=\"attachment-text_image size-text_image\" alt=\"portrait EC ASSIOURAS Ioannis\" srcset=\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/11\/assiouras-ioannis-400x400-1.jpg 400w, https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/11\/assiouras-ioannis-400x400-1-150x150.jpg 150w, https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/11\/assiouras-ioannis-400x400-1-140x140.jpg 140w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>    <\/div>\n  <\/div>\n<\/div><h2 class=\"wp-block-heading\"><strong>CURRENT SITUATION<\/strong><\/h2><p>Faculty member<\/p><h2 class=\"wp-block-heading\"><strong>UNIVERSITY TITLES AND DIPLOMAS<\/strong><\/h2><p>PhD in management sciences - Athens University of Economics and Business<\/p><h2 class=\"wp-block-heading\"><strong>RESEARCH THEMES<\/strong><\/h2><ul class=\"wp-block-list\"><li>Service Recovery<\/li><li>Value Co-creation<\/li><li>Corporate Social Responsibility<\/li><\/ul><h2 class=\"wp-block-heading\"><strong>RESEARCH <\/strong>GROUP<\/h2><p>Head of Research Group 4: Consumer and Market Perspectives<\/p><h2 class=\"wp-block-heading\">COURSES<\/h2><ul class=\"wp-block-list\"><li>Marketing Research<\/li><li>Brand Management<\/li><li>Research Methodology<\/li><li>Crisis Communication<\/li><li>Consumer Experience in the Age of Digital Transformation<\/li><li>Marketing in the Age of Responsibility<\/li><\/ul><h2 class=\"wp-block-heading\">BIOGRAPHY<\/h2><p>Ioannis Assiouras is a faculty member &nbsp;at ESDES Lyon Business School. He obtained his PhD. in management science from Athens University of Economics and Business. His research interests and expertise lie in the areas of brand management, corporate social responsibility and service marketing. His teaching fields include marketing, crisis communication, CSR in marketing.<\/p><h2 class=\"wp-block-heading\"><strong>PUBLICATIONS ET TRAVAUX<\/strong><\/h2><h3 class=\"wp-block-heading\"><strong>ARTICLE DANS DES REVUES R\u00c9F\u00c9RENC\u00c9ES (CNRS, FNEGE)<\/strong><\/h3><h4 class=\"wp-block-heading\"><strong>2019<\/strong><\/h4><p><strong>ASSIOURAS I.<\/strong>, (2019), \u00ab Value Co-Creation and Customer Citizenship Behaviour \u00bb, <em>Annals of Tourism Research<\/em><strong><em>,<\/em><\/strong> vol. 78, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0160738319300933?via%3Dihub\" target=\"_blank\">(publication<\/a><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0160738319300933?via%3Dihub\"> <\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0160738319300933?via%3Dihub\" target=\"_blank\">en ligne<\/a>), (in collaboration with G. Skourtis , A. Giannopoulos, D. Buhalis et M. Koniordos)<\/p><h4 class=\"wp-block-heading\"><strong>2018<\/strong><\/h4><p><strong>ASSIOURAS I.<\/strong>, (2018), \u00ab Does Co-Creation of Service Recovery Create Value for Customers? The Underlying Mechanism of Motivation and the Role of Operant Resources \u00bb, <em>European Management Review<\/em>, vol. 16, n\u00b04, pp. 997-1013, (in collaboration with G. Skourtis, J. M. Decaudin et E. Karaosmanoglu).<\/p><div class=\"wp-block-separator js-fade-scroll\"><\/div><h3 class=\"wp-block-heading\"><strong>ARTICLE DANS DES REVUES<\/strong><\/h3><h4 class=\"wp-block-heading\"><strong>2015<\/strong><\/h4><p><strong>ASSIOURAS I.<\/strong>, (2015), \u00ab The role of Fashion Involvement, Brand Love, and Hedonic Consumption Tendency in Fashion Impulse Purchasing \u00bb, <em>Journal of Global Fashion Marketing<\/em>, vol. 6, n\u00b04, pp. 251-264, (in collaboration with G. Liapati et J. M. Decaudin).<\/p><p><strong>ASSIOURAS I.<\/strong>, (2015), \u00ab The impact of Brand Authenticity on Brand Attachment in the Food Industry \u00bb, <em>British Food Journal<\/em><strong><em>, <\/em><\/strong>vol. 117, n\u00b0 2, pp. 538-552, (in collaboration with G. Liapati, G., G. Kouletsis et M. Koniordos).<\/p><h4 class=\"wp-block-heading\" id=\"block-44c5bb66-6fc7-4516-9c6a-6e708a9a83de\">2<strong>014<\/strong><\/h4><p id=\"block-ffa3c93e-6e5d-4720-9d77-7faa50f44c20\"><strong>ASSIOURAS I.<\/strong>, (2014), \u00ab Segmenting East Asian Tourists to Greece by Travel Motivation \u00bb, <em>Asia Pacific Journal of Tourism Research<\/em><strong>, <\/strong>vol.20, n\u00b0 12, pp. 1389-1410 (in collaboration with G. Skourtis, A. Giannopoulos et M. Koniordos).<\/p><p id=\"block-61c8e3e5-810c-4a82-84fa-995e63f14ead\"><strong>ASSIOURAS I.<\/strong>, (2014), \u00ab Matching tourism type and destination image perceptions in a country context \u00bb, <em>Journal of Place Management and Development<\/em>, vol.7, n\u00b0 2, pp. 141-152, (in collaboration withS. Kladou et A. Giannopoulos).<\/p><p id=\"block-1675960d-a3b7-4dad-8236-fd45d270fd8a\"><strong>ASSIOURAS I.<\/strong>, (2013), \u00abThe Impact of Corporate Social Responsibility in Food Industry\u2019s Product-Harm Crises \u00bb, British Food Journal, vol. 115 n\u00b01, pp. 108-123, (in collaboration withO. Ozgen, et G. Skourtis).<\/p><div class=\"wp-block-separator js-fade-scroll\"><\/div><h3 class=\"wp-block-heading\" id=\"block-4e0b9d1e-6f8e-4687-b1ba-55a13a5573aa\"><strong>PARTICIPATIONS \u00c0 DES COLLOQUES<\/strong><\/h3><h4 class=\"wp-block-heading\" id=\"block-1c230411-01dc-4f13-8789-ba023701b476\"><strong>2019<\/strong><\/h4><p id=\"block-15784b3e-0d12-4498-b35a-fd580b55a8a5\"><strong>ASSIOURAS I.<\/strong>, (2019), \u201cLocation-based Mobile Content Content Consumption: Information versus Transformational Content in the Form of in-App Push Notifications\u201d, 48t<sup>h<\/sup> EMAC Annual Conference,Special Session Submission \u201cUnpacking the Mystique of Mobile Digital Content and Its Consumers: Insights for Consumer-Brand Relationships\u201d, 28-31 May, 2019, Hamburg, Germany, (in collaboration with E. Karaosmanoglu).<\/p><h4 class=\"wp-block-heading\" id=\"block-e8f534a4-8eac-4779-af15-b8810820e0e2\"><strong>2018<\/strong><\/h4><p id=\"block-71958ff9-e1a2-4bd6-ae0f-cf9538772256\"><strong>ASSIOURAS I.<\/strong>, (2018), \u201cThe Effect of Value Co-Creation on Customer Citizenship Behaviour in the hospitality context\u201d, 47<sup>th<\/sup> EMAC Annual Conference,29 May \u2013 1 June 2018, Glasgow, UK, (in collaboration with G. Skourtis, A. Giannopoulos et M. Koniordos).<\/p><h4 class=\"wp-block-heading\" id=\"block-ef7bb5bc-4cdb-428a-aa69-663551a131a1\"><strong>2015<\/strong><\/h4><p id=\"block-1a9c4839-3f5b-4a44-9e52-a964a8c01028\"><strong>ASSIOURAS I.<\/strong>, (2015), \u201cExploring the role of context and adaptability on customer value co-recovery behaviour\u201d, The 2015 Naples Forum on Service, Service Dominant Logic, Network &amp; Systems Theory and Service Science:&nbsp; Integrating Three Perspectives for a New Service Agenda, 9-12 June 2015, Naples, Italy, (in collaboration with G. Skourtis et E. Karaosmanoglu).<\/p><p id=\"block-d91462c0-0d5d-4e06-80ad-ff3d3f2cc12c\"><strong>ASSIOURAS I.<\/strong>, (2015), \u201cWhen employee co-destroyed customers\u2019 well-being\u201d, The 2015 Naples Forum on Service, Service Dominant Logic, Network &amp; Systems Theory and Service Science:&nbsp; Integrating Three Perspectives for a New Service Agenda, 9-12 June 2015, Naples, Italy, (in collaboration with G. Skourtis et E. Karaosmanoglu).<\/p><p id=\"block-ac9c2e1b-36d5-4fc5-ad79-4634ebadd7dd\"><strong>ASSIOURAS I.<\/strong>, (2015),\u201cConceptualizing Service Dominant-logic through the Lens of Service-Dominant Logic: A Value-Based Approach\u201d, AMA Winter Marketing Educators\u2019 Conference, 13-15 February, 2015, San Antonio, Texas, USA (in collaboration with G. Skourtis et J.-M. Decaudin).<\/p><h4 class=\"wp-block-heading\" id=\"block-2f474241-6ebf-4de7-a0f2-770d0b748fe4\"><strong>2014<\/strong><\/h4><p id=\"block-f69f7589-5ebc-47f0-b508-7d293fea9c36\"><strong>ASSIOURAS I.<\/strong>, (2014), \u201cMake the Customers to Love the Brand by Co-creating\u201d, 17<sup>th<\/sup> AMS World Marketing Congress, ESAN, 5-8 August, Lima, Peru, (in collaboration with G. Liapati, G. Skourtis et N. Paparoidamis).<\/p><p id=\"block-7be85b04-35a2-4923-a623-4e3b68b3aaa6\"><strong>ASSIOURAS I.<\/strong>, (2014), \u201cService Failures as Co-destruction moments\u201d, AMS Annual Conference21-23 May, Indianapolis, Indiana, USA, (in collaboration with G. Skourtis et J.-M. Decaudin).<\/p><p id=\"block-0e0a5032-0e62-4bd7-bb6f-586712d44f81\"><strong>ASSIOURAS I.<\/strong>, (2014), \u201cFashion Impulse Purchasing: The role of Brand Love, Fashion Involvement and Hedonic Consumption Tendency\u201d, AMS Annual Conference, 21-23 May, Indianapolis, Indiana, USA, (in collaboration with G. Liapati et J.-M. Decaudin).<\/p><p id=\"block-71f8075e-e735-44a7-9240-eee5f8c7ba85\"><strong>ASSIOURAS I.<\/strong>, (2014), \u201cReconsidering Service Failures and Service Recovery Strategies:&nbsp; Introducing Mechanism of Value Restoration (MVR)\u201d, 30<sup>\u00e8me <\/sup>Congr\u00e8s de l\u2019 Association Fran\u00e7aise du Marketing, 14-16, May, Montpelier, France, (in collaboration with G. Skourtis et J.-M. Decaudin).<\/p><h4 class=\"wp-block-heading\" id=\"block-07c36ab0-1345-47cf-82dc-29fbb548e044\"><strong>2013<\/strong><\/h4><p id=\"block-1b0bc22d-bd45-4374-9ff0-1072b8d458fb\"><strong>ASSIOURAS I., <\/strong>(2013), \u201cTourism type and destination image perceptions in a country context: a match\/mismatch framework\u201d, International Conferences: Sustainability Challenges and Issues in Tourism, 3-5 October, Istanbul, Turkey, (in collaboration withA. Giannopoulos et S. Kladou).<\/p><p id=\"block-840aab41-8590-4993-81e8-6747f4b7d314\"><strong>ASSIOURAS I., <\/strong>(2013), \u201cMatching tourism type and destination image perceptions in a country context\u201d, 42<sup>th <\/sup>EMAC Annual Conference, 4-7 June, Istanbul, Turkey, (in collaboration with A. Giannopoulos et S. Kladou).<\/p><p id=\"block-596f116e-4f7f-4299-8df0-451f9c41a216\"><strong>ASSIOURAS I., <\/strong>(2013), \u201cA Predictive Model for Affective, Cognitive and Behavioral Consumers\u2019 Reactions to Product-harm Crises: Applying Product Involvement, Product Type and Crisis Response Strategies\u201d, 42<sup>th <\/sup>AMS Annual Conference,15 -18 May, Monterey Bay, Californie, USA, (in collaboration with Ch. Rouvaki et G. Siomkos).<\/p><p id=\"block-2bdc36fa-d49c-48cb-996a-7bc99682b5d7\"><strong>ASSIOURAS I., <\/strong>(2013), \u201cCo-creation and brand love: developing a theoretical framework\u201d, 42<sup>th <\/sup>AMS Annual Conference,15-18 May, Monterey Bay, Californie, USA, (in collaboration with N. Paparoidamis et G. Skourtis).<\/p><p id=\"block-c90bc170-8403-4f8c-a873-3e4c7efda6f1\"><strong>ASSIOURAS I., <\/strong>(2013), \u201cTourism type and destination image perceptions in a country context: a match\/mismatch framework\u201d, 2<sup>th <\/sup>AMS Annual Conference,15-18 May, Monterey Bay, Californie, USA, (in collaboration withS. Kladou et A. Giannopoulos).<\/p><h4 class=\"wp-block-heading\" id=\"block-9b3614cd-9a15-477f-bd2e-3ce6f10ca6d4\"><strong>2012<\/strong><\/h4><p id=\"block-d0a2f002-ad8d-4cf3-b73c-71e89dc1ba1b\"><strong>ASSIOURAS I., <\/strong>(2012), \u201cSaving the Corporate Soul: Consumers\u2019 Reactions Towards Takeovers of Ethical Brands by Larger Companies\u201d, Australian and New Zealand Marketing Academy Conference (ANZMAC), 3-5 December, Adelaide, Australia, (in collaboration with E. Karsaklian).<\/p><p id=\"block-aed9f2ea-96a0-40f3-968f-f9ac361736f0\"><strong>ASSIOURAS I., <\/strong>(2012), \u201cConsumers\u2019 Reactions after Crises in the Hotel Industry: Being Able or Social Responsible?\u201d,5<sup>th<\/sup> Annual Conference of the EuroMed Academy of Business, 4-5 October, Glion-Montreux, Switzerland, (in collaboration with avec Skourtis, G.&nbsp; Besir, J. Koniordos, M.et P. Athanassopoulou).<\/p><p id=\"block-d284a698-3b9f-4541-9c33-8a2d7da3ec9a\"><strong>ASSIOURAS I., <\/strong>(2012), \u201cDestinations Under Attack: The Impact of Different Types of Tourism Crises\u201d, presented in 5<sup>th<\/sup> Annual Conference of the EuroMed Academy of Business, 4-5 October, Glion-Montreux, Switzerland, (in collaboration with Liapati, G., Skourtis, G. Athanassopoulou, P.&nbsp; and M. Koniordos).<\/p><p id=\"block-f4e987b7-8cfc-44ac-b837-2f7bbb7f6697\"><strong>ASSIOURAS I., <\/strong>(2012), \u201cPerceived Risk and Severity after Product-harm Crises: The role of Product Involvement, Product Type and Crisis Response Strategies\u201d,&nbsp;Academy of Marketing Conference, 2-6 July, Southampton, United Kingdom (in collaboration with Rouvaki, Ch., Siomkos, G. et G. Skourtis).<\/p><p id=\"block-48451d7e-914d-4a5e-a666-1dcb258e9408\"><strong>ASSIOURAS I., <\/strong>(2012), \u201cExploring the Impact of Product Knowledge and Involvement on Receiver\u2019s Reactions: The Role of Negative Word of Mouth Motivations\u201d,Academy of Marketing Conference, 2-6 July, Southampton, United Kingdom, (in collaboration with Skourtis, G. Pollalis, Y.A. et M. Koniordos).<\/p><p id=\"block-6113fd4c-4e01-4bdd-9779-adb33b24caf4\"><strong>ASSIOURAS I., <\/strong>(2012), \"Brand Positioning and Consumer Reactions to Corporate Social Responsibility-related News\u201d, 41<sup>th<\/sup> EMAC Annual Conference, 22-25 May, Lisbon, Portugal, (en collaboration avec Dimitriu, R. et C. N. Leonidou).<\/p><p id=\"block-be8ddb28-7bf7-4743-aad6-f11ee35ee024\"><strong>ASSIOURAS I., <\/strong>(2012), \u201cThe Impact of Product Involvement on Consumers\u2019 Reactions after Product-harm Crises\u201d, 41<sup>th<\/sup> EMAC Annual Conference, 22-25 May, Lisbon, Portugal, (in collaboration with Rouvaki, Ch. et G. Siomkos).<\/p><p id=\"block-efbe401b-77fe-486d-a8e3-d2614154a554\"><strong>ASSIOURAS I., <\/strong>(2012), \u201cThe Influence of Product Knowledge on Consumer\u2019s Company and Product Evaluations in Product-harm Crisis Situations\u201d,41<sup>th <\/sup>AMS Annual Conference, 16-19 May, New Orleans, USA, (in collaboration with avec Haas-Kotzegger U., Schlegelmilch, B. et G. Skourtis).<\/p><p id=\"block-1cc3b7f5-607d-4ac5-8a8a-056397b73429\"><strong>ASSIOURAS I., <\/strong>(2012), \u201cThe Impact of Brand Crises on Consumer Reactions: The role of Corporate Ability and Corporate Social Responsibility\u201d, AMA Winter Marketing Educators\u2019 Conference<em>, <\/em>18-20 February, St. Petersburg, Florida, USA.<\/p><h4 class=\"wp-block-heading\" id=\"block-0fb5c3c5-de82-4366-87b2-dc8b7ef16688\"><strong>2011<\/strong><\/h4><p id=\"block-f3ce31b2-5b06-498d-b3a2-fb30da2e997f\"><strong>ASSIOURAS I., <\/strong>(2011), \u201cConsumer Response to Product-harm Crises: The Role of Product Knowledge and Message Involvement\u201d, Australian and New Zealand Marketing Academy Conference<em> (ANZMAC)<\/em>, 28 \u2013 30 November, Perth, Australia, (in collaboration with Haas-Kotzegger, U., Schlegelmilch, B. et G. Skourtis).<\/p><p id=\"block-1afda5ed-e9f0-4265-b135-fe6f83de06c7\"><strong>ASSIOURAS I., <\/strong>(2011), \u201cConsumers Emotional Reactions after Brand Crises: The Role of Corporate Associations\u201d, Australian and New Zealand Marketing Academy Conference<em> (ANZMAC)<\/em>, 28 \u2013 30 November, Perth, Australia.<\/p><p id=\"block-ba351bf6-df8d-4bd6-8c2b-443d79f0149f\"><strong>ASSIOURAS I., <\/strong>(2011), \u201cConsumer Behaviour in the Arena: A Classification of Football Fans\u201d presented&nbsp; in 4<sup>th<\/sup> Annual Conference of the EuroMed Academy of Business<em>, <\/em>20-21 October, Elounda, Crete, Greece, (in collaboration with Athanassopoulou P., Zafeiropoulou G. Siomkos G. et J. Douvis).<\/p><p id=\"block-cd806c8a-586f-442b-8ea3-e42ca37a9e72\"><strong>ASSIOURAS I., <\/strong>(2011), \u201cGreek Football Fans\u2019 Motivations From Boredom Avoidance to Game Quality\u201d, 2<sup>nd<\/sup> EMAC Regional Conference<em>,<\/em>21-23 September, Iasi, Romania, (in collaboration with Skourtis G. et G. Zafeiropoulou).<\/p><p id=\"block-87eb1a69-1a24-472f-8b0f-0f1a59c9d06a\"><strong>ASSIOURAS I., <\/strong>(2011), \u201cHospital under Crisis and Different Response Strategies: Comparative Study between Greek and Turkish Consumers\u201d, 2<sup>nd<\/sup> EMAC Regional Conference<em>,<\/em>21-23 September, Iasi, Romania, (in collaboration with Ozgen O., Rouvaki Ch. et G. Skourtis).<\/p><p id=\"block-c0bc2ef8-00c4-40f5-a515-e1539bec5c33\"><strong>ASSIOURAS I., <\/strong>(2011), \u201cExploring the Importance of Sports Facilities &amp; Staff for Football Fans\u201d, 3<sup>rd<\/sup> Biennial International Conference on Services Marketing<em>,<\/em>07-09 September, \u00c7e\u015fme, \u0130zmir, Turkeyi, (in collaboration with Athanassopoulou P., Skourtis G. Zafeiropoulou G. et G. Siomkos).<\/p><p id=\"block-befdb0e9-d929-4093-b703-bee14b172267\"><strong>ASSIOURAS I., <\/strong>(2011), \u201cSocial Media and Destination Branding: How Mediterranean Tourism Destinations Use Facebook\u201d, Academy of Marketing Conference, 5-7 July, Liverpool, United Kingdom, (in collaboration with Chernysheva E., Skourtis G., et M. Koniordos).<\/p><p id=\"block-5fb20639-3a54-4996-a17d-24be16447db1\"><strong>ASSIOURAS I., <\/strong>(2011), \u201cExploring Rhetoric in Advertising from a New Viewpoint: An Empirical Study\u201d, 40<sup>th <\/sup>EMAC Annual Conference,24-27 May, Ljubljana, Slovenia, (in collaboration with Patriarcheas, D. et G. Siomkos).<\/p><p id=\"block-ff54281b-c1ff-414a-8f4b-7cb2503dcb0f\"><strong>ASSIOURAS I., <\/strong>(2011), \u201cThe impact of Corporate Ability and Corporate Social Responsibility on Brand Evaluation and Buying Intentions in Brand Crises\u201d, 40<sup>th<\/sup>EMAC Annual Conference, Ljubljana, Slovenia, 24-27 May, Ljubljana, Slovenia, (in collaboration with Siomkos G. et O. Ozgen).<\/p><p id=\"block-64c6ba9e-4739-48c3-b461-dd2afef12794\"><strong>ASSIOURAS I., <\/strong>(2011), \u201cAn Analysis of Brand-building Elements in the Official Mediterranean Tourism Websites\u201d, 40<sup>th<\/sup>EMAC Annual Conference, Ljubljana, Slovenia, 24-27 May, Ljubljana, Slovenia, (in collaboration with Chernysheva E.,&nbsp; Koniordos M. et G. Skourtis).<\/p><p id=\"block-e113994a-3c1c-4f38-ae9d-b0eb11affba3\"><strong>ASSIOURAS I., <\/strong>(2011), \u201cConsumer Perceptions of Corporate Social Responsibility in the Greek Mobile Telecommunication Industry\u201d, 8<sup>th<\/sup> CIRCLE International Conference<strong>,<\/strong> 27-29 April, Dubrovnik, Croatia, (in collaboration with Siomkos G., Skourtis G. et M. Koniordos).<\/p><p id=\"block-27faf68c-2993-408e-a5bb-f5f7021bdf18\"><strong>ASSIOURAS I., <\/strong>(2011), \u201cFair Trade Tourism: The Case of South Africa\u201d, 8<sup>th<\/sup> CIRCLE International Conference<strong>,<\/strong> 27-29 April, Dubrovnik, Croatia, (in collaboration with Vatikiotis A, Kalamara A., Skourtis G. et M. Koniordos).<\/p><p id=\"block-a0c86df6-5a30-4417-8b39-f3555ed40545\"><strong>ASSIOURAS I., <\/strong>(2011), \u201cThe Effect of Corporate Social Responsibility on Consumers\u2019 Emotional Reactions in Product-Harm Crises\u201d, AMA Winter Marketing Educators\u2019 Conference, 18 \u2013 20 February, Austin, Texas, USA, (in collaboration with Ozgen O. and G. Skourtis).<\/p><h4 class=\"wp-block-heading\" id=\"block-912d8479-ec22-42e9-9ba3-72461a2209fc\"><strong>2010<\/strong><\/h4><p id=\"block-77a78d3b-bcf4-46ef-a736-6b0df79a5f10\"><strong>ASSIOURAS I., <\/strong>(2010), \u201cHaving Corporate Ability or Corporate Social Responsibility Positioning: Building Strong Brands in a Brand Crisis\u201d, 39<sup>th<\/sup> EMAC Annual Conference, 1-4 June, Copenhagen, Denmark,(in collaboration with Ozgen O. and N. Saker-Soultani).<\/p><p id=\"block-6ba0fd32-b4fc-41aa-ac8e-6b928100178f\"><strong>ASSIOURAS I., <\/strong>(2010), \u201cDetrimental Tourist Behavior and De-Marketing of Cultural of Heritage Visits\u201d, 8<sup>th<\/sup> International Symposium on the Conservation of Monuments in the Mediterranean Basin, May 31-June 2, Patras, Greece, (in collaboration with \u00d6ter. Z. et M. Markopoulos).<\/p><h4 class=\"wp-block-heading\" id=\"block-72282dd8-7aaa-4b4b-94d2-bce40a373a03\"><strong>2009<\/strong><\/h4><p id=\"block-c73b2df7-8f81-4a1c-b27f-e35db6882e7f\"><strong>ASSIOURAS I., <\/strong>(2009), \u201cPre-Departure Destination Perceptions by First-Time Visitors with Prior Experience in Competitors: Case of Greece and Turkey\u201d, Consumer Behavior in Tourism Symposium, 15-19 December, Brunico, Italy, (in collaboration with Aktas G., Gunlu E. et C. Miral).<\/p><p id=\"block-bf1a3bf6-16b2-45bf-b462-cc8d3387f838\"><strong>ASSIOURAS I., <\/strong>(2009), \u201cPush Travel Motivations of Japanese and Chinese Travelers\u201d, eRA-4\/Synenergy-2 International Scientific Conference, Spetses, Capmus of Technological Educational Institute of Piraeus, 24-26 September, (in collaboration with Skourtis G., Andreou D., M. Koniordos).<\/p><p id=\"block-ed58eafb-10da-4e4e-a5d4-659b33ce8d66\"><strong>ASSIOURAS I., <\/strong>(2009), \u201cBeing Responsible or just not Irresponsible: A Study of Consumer Attributions of Blame during a product-harm crisis\u201d, 38th EMAC Annual Conference<em>,<\/em> 26-29 May, Nantes, France (in collaboration with L. Lymberogianni).<\/p>","protected":false},"excerpt":{"rendered":"<p>CURRENT SITUATIONFaculty memberUNIVERSITY TITLES AND DIPLOMASPhD in management sciences &#8211; Athens University of Economics and BusinessRESEARCH THEMESService RecoveryValue Co-creationCorporate Social ResponsibilityRESEARCH GROUPHead of Research [&hellip;]<\/p>\n","protected":false},"author":64,"featured_media":5084,"parent":6166,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6253","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ioannis Assiouras - ESDES Business School<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/ioannis-assiouras\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ioannis Assiouras - ESDES Business School\" \/>\n<meta property=\"og:description\" content=\"CURRENT SITUATIONFaculty memberUNIVERSITY TITLES AND DIPLOMASPhD in management sciences - Athens University of Economics and BusinessRESEARCH THEMESService RecoveryValue Co-creationCorporate Social ResponsibilityRESEARCH GROUPHead of Research [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/ioannis-assiouras\/\" \/>\n<meta property=\"og:site_name\" content=\"ESDES Business School\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-10T14:41:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/1920x575_enseignants_chercheurs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/ioannis-assiouras\/\",\"url\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/ioannis-assiouras\/\",\"name\":\"Ioannis Assiouras - ESDES Business School\",\"isPartOf\":{\"@id\":\"https:\/\/www.esdes.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/ioannis-assiouras\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/ioannis-assiouras\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/1920x575_enseignants_chercheurs.jpg\",\"datePublished\":\"2020-07-21T15:30:40+00:00\",\"dateModified\":\"2020-12-10T14:41:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/ioannis-assiouras\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/ioannis-assiouras\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/ioannis-assiouras\/#primaryimage\",\"url\":\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/1920x575_enseignants_chercheurs.jpg\",\"contentUrl\":\"https:\/\/www.esdes.fr\/wp-content\/uploads\/sites\/12\/2020\/07\/1920x575_enseignants_chercheurs.jpg\",\"width\":1920,\"height\":575,\"caption\":\"header enseignants chercheurs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/ioannis-assiouras\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.esdes.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Welcome\",\"item\":\"https:\/\/www.esdes.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Faculty &#038; 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