{"id":17398,"date":"2021-09-20T11:02:43","date_gmt":"2021-09-20T09:02:43","guid":{"rendered":"https:\/\/www.esdes.fr\/?page_id=17398"},"modified":"2021-10-11T17:20:36","modified_gmt":"2021-10-11T15:20:36","slug":"rabia-bayer","status":"publish","type":"page","link":"https:\/\/www.esdes.fr\/en\/welcome\/research\/isbo\/the-team\/rabia-bayer\/","title":{"rendered":"Rabia Bayer"},"content":{"rendered":"
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Rabia Bayer<\/p>\n

PhD in Management Sciences
\n<\/strong><\/p>\n

Contact by email<\/a><\/p>\n

 <\/p>\n<\/div>\n <\/div>\n\n

\n \"EC <\/div>\n <\/div>\n<\/div>

CURRENT SITUATION<\/strong><\/h2>

Faculty member<\/p>

UNIVERSITY TITLES AND DIPLOMAS<\/strong><\/h2>

Ph.D. in Marketing, Ko\u00e7 University, Istanbul, Turkey<\/p>

RESEARCH THEMES<\/strong><\/h2>
  • Luxury Branding<\/li>
  • Sustainable Consumption<\/li>
  • Frugality<\/li><\/ul>

    RESEARCH GROUPS<\/strong><\/strong><\/h2>

    Research Group<\/strong> 4: Consumer and market perspectives<\/strong><\/p>

    COURSES<\/h2>
    • Consumer Behavior<\/li>
    • Consumer Behavior and Luxury Merchandising<\/li>
    • Category Management<\/li>
    • Sustainability and Luxury Branding<\/li><\/ul>

      BIOGRAPHY<\/h2>

      Rabia Bayer is a faculty member in the department of Marketing and Digital Business of ESDES Lyon Business School. Her research focuses on sustainable consumption practices such as recycling and reuse of products. She is particularly interested in sustainable luxury. Before joining ESDES, she attended to Katz Business School of the University of Pittsburgh in the USA as a Fulbright VSR for a year. She received her Ph.D. degree in Marketing from Ko\u00e7 University in 2021. She has been serving as one of the managing editors of the peer-reviewed journal Markets, Globalization & Development Review since 2018.<\/p>

      PUBLICATIONS AND WORKS<\/strong><\/h2>

      Participation in conferences<\/strong><\/strong><\/h3>

      2021<\/strong><\/h4>

      BAYER R<\/strong>., (2021), \u201cDimensions of Frugality\u201c, The Association for Consumer Research ACR Conference, October 2021, Seattle, USA, (in collaboration with Zeynep G\u00fcrhan-Canli and Ceren Hayran).<\/p>

      BAYER R<\/strong>., (2021), \u201cDimensions of Frugality: Differential Relationships to the 3R Model of Consumption\u201d , European Marketing Academy EMAC Conference, ESIC Business and Marketing School, May 2021,Madrid, Spain, (in collaboration with Zeynep G\u00fcrhan-Canli and Ceren Hayran).<\/p>

      2019<\/strong><\/h4>

      BAYER R<\/strong>., (2019), \u201cEffects of the Preowned Market on Luxury Brand Attachment\u201d, The Future of Brands Conference, Columbia University, NYC, December 2019, New York, USA, (in collaboration with Vanitha Swaminathan and Zeynep G\u00fcrhan-Canli).<\/p>

      BAYER R<\/strong>., (2019), \u201cMarket for Preowned Luxury Goods and Its Effects on Luxury Brands\", Brands and Brand Relationships, Questrom School of Business, May 2019, Boston, MA, USA, (in collaboration with Vanitha Swaminathan and Zeynep G\u00fcrhan-Canli).<\/p>","protected":false},"excerpt":{"rendered":"

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