Sarah Clifft

Sarah Clifft

PhD candidate

 

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Portrait EC Sarah CLIFFT

CURRENT SITUATION

Faculty member

UNIVERSITY TITLES AND DIPLOMAS

Master in French Studies from Lancaster University, PhD candidate at Cardiff School of Management

RESEARCH THEMES

  • B2B Digital Marketing
  • Educational innovation

RESEARCH GROUP

Group 4: Consumer and Market Perspectives

COURSES

  • Marketing
  • Digital Business

BIOGRAPHY

Sarah Clifft teaches Marketing and Digital Business at ESDES Lyon Business School. Holder of a Masters in French Studies from Lancaster University, she is a PhD candidate at Cardiff School of Management in preparation for a "Professional Doctorate". Her thesis is on “Preparing for the Uber Economy in B2B - the digital transformation of SMEs in the industrial sector in France”. Her research spans the fields of B2B digital marketing and educational innovation. She participated in the EIRASS conference (Vancouver) in June 2017 where she presented her current paper on “The digital transformation of pedagogy”.

PUBLICATIONS AND WORKS

Participation in conferences

2018

CLIFFT S., (2018), « Once upon an Industry : the Value Proposition of Digital Story Telling in Industrial SME Sales and Making Strategies », The first Global Conference on Creating Value, De Montfort University, Leicester UK, 23- 24 may, Leicester UK.

CLIFFT S., (2018), « The digital transformation in B2B marketing and sales », Annual Academic Poster Symposium, Cardiff School of management, 9-12 may, Cardiff, Wales.

2017

CLIFFT S., (2017), « Education 3.0 Disrupting the pedagogical framework », 24th International Conference on recent Advances in Retailing and Consumer Services Science, 26-29 june, Vancouver, Canada.