Ioannis Assiouras

Ioannis Assiouras

PhD in management sciences

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CURRENT SITUATION

Faculty member

UNIVERSITY TITLES AND DIPLOMAS

PhD in management sciences - Athens University of Economics and Business

RESEARCH THEMES

  • Service Recovery
  • Value Co-creation
  • Corporate Social Responsibility

RESEARCH GROUP

Group 4: Consumer and Market Perspectives

COURSES

  • Marketing Research
  • Brand Management
  • Research Methodology
  • Crisis Communication
  • Consumer Experience in the Age of Digital Transformation
  • Marketing in the Age of Responsibility

BIOGRAPHY

Ioannis Assiouras is a faculty member  at ESDES Lyon Business School. He obtained his PhD. in management science from Athens University of Economics and Business. His research interests and expertise lie in the areas of brand management, corporate social responsibility and service marketing. His teaching fields include marketing, crisis communication, CSR in marketing.