Marketing is no longer about the stuff that you make, but about the stories that you tell.
Businesses have changed radically how they connect and engage with their audiences, creating more and more relevant and valuable content that demonstrates that the brand knows and understand the consumer and its needs. To respond to this change, brands have resorted to the use of storytelling to build engaging, attractive and relevant content. As Seth Godin says “Marketing is no longer about the stuff that you make, but about the stories, you tell.”
This very brief introduction will allow you to understand the role of storytelling in the construction of the brands and the content that they develop. Participants will learn the reasons for using stories as part of a branding strategy, the results of using stories in consumers’ minds and the key elements that permit them to create a coherent and engaging story. Through multiple real cases, this webinar will explore how brands use stories to enhance their value proposition, enabling the creation of emerging markets, and permit to engage more effectively with customers.