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Marketing and digital business - initial

Goals

  • To obtain relevant competencies to pursue a career in B2B and B2C companies within an international environment
  • Master digital marketing and communication tools
  • Understand the digital transformation of business data and evolving market places

Highlights

  • All courses are in English
  • ‘Learning by doing’ pedagogy
  • A number of interventions by marketing professionals in the B2B and B2C sector
  • Possibility to participate in business interschool competitions such as SEB Academy challenge, l’Oreal Brandstorm , Decathlon
  • Projects involving skills and theory from multiple courses
  • Two 6 month internships
  • Double diploma options

Career opportunities

  • Brand Manager
  • Digital Strategist
  • Product Manager
  • Digital Marketing Manager
  • Key account manager
  • Media planning
  • Category management
  • Events organizer
  • Web Analyst
  • Media Planning
  • Advertising Executive
  • SEO/SEM Manager

Examples of courses

  • Digital communication strategies
  • Product marketing
  • Web Design
  • Mobile Marketing
  • Sales Management
  • Excel Analysis and Reporting
  • Web optimization and analytics
  • B2B Sales and marketing

FOCUS : Driving digital event

Students will draw on their skills developed in class to build an event focused on the Digital Transformation of our Society and organize the planning, promotion and running of the conference.



 
Pour plus d'information sur le programme : contactez-nous !